#broadcast-networks
#broadcast-networks
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fromDigiday
1 day agoWith the World Cup around the corner, media buyers expect streaming prices to soar
Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.
Marketing
Marketing tech
fromExchangewire
1 day agoDigest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push
OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
Television
fromNative News Online
4 weeks agoWho's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era
Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
fromAdExchanger
2 months agoCan I Help You Find Something?; The Streaming Fortress Prison | AdExchanger
Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Media industry
fromwww.mediaite.com
4 weeks agoNBC Digital Bucks Industry Trend With +8% Traffic Surge Closes In On Leader CBS
NBC News achieved 8% year-over-year web traffic growth in February, reaching 87 million unique visitors and ranking second among major news outlets, while competitors experienced significant declines.
fromThe Drum
2 months agoBroadcasters finally prove that ad campaigns across linear and BVOD are more effective
That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Marketing
fromThe Drum
2 months agoTV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP
Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.
Marketing tech
fromAdExchanger
1 month agoTV Media Buyers Want Outcomes - So Nielsen Is Introducing More Advanced Audiences | AdExchanger
Regardless of whether a media channel is addressable or not, it's still reaching strategic and high-value audiences. So, understanding how these different media buys interact with each other [helps buyers] make better investment decisions.
Marketing tech
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