#consumer-value-orientation
#consumer-value-orientation
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#marketing #consumer-behavior #advertising #digital-marketing #ai #marketing-strategy #social-media #retail-media
Startup companies
fromSilicon Canals
1 day agoPsychology says the people who find lasting success in business aren't the ones who mastered the habits productivity culture celebrates - they've quietly figured out that most of what business media treats as essential is noise, and the actual signal is found in a much smaller set of decisions most people overlook - Silicon Canals
Sustainable business success comes from focusing on key decisions rather than following productivity trends and hacks.
fromFast Company
1 day agoThe Trump Store isn't shy about hawking merch. It's paying off like never before
"We've never seen any president profit off of something like the Trump Store, or indeed, any of the numerous businesses that Trump has continued to profit from while serving as president," CREW communications director Meghan Faulkner tells Fast Company.
US Elections
Psychology
fromSilicon Canals
2 days agoPsychology says people who grew up poor in the 1960s and 70s develop a specific relationship to waste - they can't throw away a half-used candle or a rubber band or a piece of foil, not from habit, but because their nervous system still treats abundance as temporar - Silicon Canals
Scarcity during childhood shapes the brain's stress-response architecture, leading to lasting changes in emotion regulation and threat detection.
Fashion & style
fromLondon Business News | Londonlovesbusiness.com
1 day agoHow modern consumers are redefining luxury through scent - London Business News | Londonlovesbusiness.com
Luxury in fragrance is shifting from branding and exclusivity to experience, craftsmanship, and authenticity, focusing on personal expression and individuality.
Marketing tech
fromwww.independent.co.uk
1 month agoIlluminating blind spots in store strategy execution
Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
fromFast Company
2 months agoHow discounting hurts long-term loyalty and profits
Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
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