Marketing
fromHarvard Business Review
5 hours agoTo Gain Customer-and Employee-Loyalty, Go Beyond Good Enough
Delighting customers requires building relationships and inspiring loyalty beyond just selling products.
Your junior designer spins up a prototype in Lovable before lunch. Your PM shows you a "working" MVP built entirely with Cursor within a day. And your CEO forwards you a LinkedIn post about how AI will replace 80% of UI work by 2026. And it seems like anyone can now make an app to solve a specific problem. Has the graphical interface really died, as Jakob Nielsen provocatively suggests?
AI is disrupting more than the software industry, and is doing so at a breakneck speed. Not long ago, designers were deep in Figma variables and pixel-perfect mockups. Now, tools like v0, Lovable, and Cursor are enabling instant, vibe-based prototyping that makes old methods feel almost quaint. What's coming into sharper focus isn't fidelity, it's foresight. Part of the work of Product Design today is conceptual: sensing trends, building future-proof systems, and thinking years ahead.