The Agentic Shift: Key Takeaways from IDC Directions 2026
The focus has shifted from AI experimentation to enterprise-wide adoption, emphasizing the importance of agentic observability in the evolving agent economy.
The agent tier: Rethinking runtime architecture for context-driven enterprise workflows
Digital workflows in large enterprises struggle to adapt to contextual variations, leading to increased complexity and challenges in customer onboarding processes.
Salesforce launches Headless 360 to support agentfirst enterprise workflows
Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Salesforce launches Headless 360 to support agentfirst enterprise workflows
Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Could a digital twin make you into a 'superworker'?
Digital Richard is an AI twin that assists Richard Skellett in business and personal decision-making, serving as a model for digital twins at Bloor Research.
Could a digital twin make you into a 'superworker'?
Digital Richard is an AI twin that assists Richard Skellett in business and personal decision-making, serving as a model for digital twins at Bloor Research.
Scale sets edge platform's software ever more free from hardware constraints
Scale Computing is reducing hardware requirements for its software, allowing more flexibility for partners and customers in choosing hardware platforms.
Scale sets edge platform's software ever more free from hardware constraints
Scale Computing is reducing hardware requirements for its software, allowing more flexibility for partners and customers in choosing hardware platforms.
Why Smart Brands Are Betting on Education-Led Marketing
Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Cloud outages highlight reliability issues as providers prioritize cost-cutting over service stability, raising questions about acceptable levels of unreliability.
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)
AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)
AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive
The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
IT spending rises as banks balance legacy and innovation
Financial institutions are increasing IT budgets to balance innovation, legacy systems, and regulation, focusing on business value and operational resilience.
Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.