Marketing
fromFast Company
1 day agoBrands are getting more physical
Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
#storefront-activation
#storefront-activation
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#consumer-behavior #marketing-strategy #e-commerce #ecommerce #customer-experience #marketing #advertising
fromArchitectural Digest
20 hours agoI'm Done Sourcing So Much Online. Here's Why
The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
fromWWD
22 hours agoAdidas' Newest Originals Flagship Centers Around NYC's Creative Community
The new store preserves the building's historic character-keeping original brick walls exposed-while layering in contemporary materials such as metallic finishes, reflective surfaces, and semi‑gloss flooring.
Graphic design
fromExchangewire
2 days agoAdzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com
The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
Marketing
E-Commerce
fromMiami Herald
2 weeks agoShopify bets you'll change how you shop online
AI commerce integration through platforms like ChatGPT and Gemini enables direct product purchases within digital assistants, with Shopify launching agentic storefronts by default to transform online retail strategies.
fromBusiness Matters
1 month agoTraffic vs Conversions: What eCommerce Founders Should Fix First
Traffic is not the problem. The buying path is the problem. Fixing conversion first often unlocks growth with the same budget. This topic matters more now. Ad costs rise. Competition is tighter. Buyers also have less patience. A store can attract the right visitors and still lose them.
E-Commerce
Marketing tech
fromModern Retail
2 weeks agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Marketing tech
fromwww.independent.co.uk
3 weeks agoIlluminating blind spots in store strategy execution
Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
Marketing tech
fromBusiness Matters
3 weeks agoWhy Leading Omnichannel Brands Move To Unified Suites To Solve Data Gaps
Omnichannel brands lose critical customer insights when data remains fragmented across disconnected platforms, requiring unified systems to enable consistent personalization and informed decision-making.
Marketing
fromLondon Business News | Londonlovesbusiness.com
1 month agoHow retail activations drive footfall and conversion - London Business News | Londonlovesbusiness.com
Retail activations convert foot traffic into sales by creating engaging, participatory in-store experiences that leverage sensory, emotional, and exclusive value.
fromwww.retaildive.com
1 month agoOutcomes are table stakes. How brands deliver them is the advantage.
Performance has always been the foundation of commerce media because it tied spend to measurable behavior. From sponsored search to sponsored products, the category scaled by delivering outcomes that could be directly attributed to transactions. Automation, AI-driven optimization and closed-loop measurement accelerated that model and made outcomes-based buying the norm. Outcomes still matter. But as AI reduces friction and increases competition, outcomes alone no longer create separation.
Marketing tech
fromThe Drum
1 month agoIs there a golden formula to scaling and selling new brands?
Spend half an hour exploring #StrategyTwitter or #MarketingTwitter and you'll quickly discover huge swathes of talented folks arguing passionately about the correct way to market brands. On one end of the spectrum you'll find the staunch strategists quoting lines from Sharp's How Brands Grow (which is well worth a read), while on the other end you'll find people posting fairly nauseating Gary Vaynerchuk quotes in serif fonts about how the number one rule in marketing is 'love'.
Marketing
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