#vertical-streaming
#vertical-streaming

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

fromTNW | Insights

Threads redesigns web interface and adds direct messages to desktop for the first time

Threads is redesigning its web interface to include direct messages, a navigation sidebar, and a cleaner single-feed layout.

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

fromTNW | Insights

Threads redesigns web interface and adds direct messages to desktop for the first time

Threads is redesigning its web interface to include direct messages, a navigation sidebar, and a cleaner single-feed layout.

more#threads

fromwww.marketingdive.com

16 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

Artificial intelligence

fromeLearning Industry

1 hour ago

Cut The Cable

AI should be the finishing layer in educational tools, not the foundation, to reduce costs and improve reliability.

#youtube

Digital life

YouTube adds custom timestamp sharing for mobile

22 hours ago

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Privacy technologies

YouTube now lets you hide Shorts

fromTech Times

Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

Media industry

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

Digital life

YouTube's mobile app finally lets you share timestamped videos

YouTube adds custom timestamp sharing for mobile

YouTube is replacing the Clips feature with Share at Timestamp for easier sharing of specific video moments on mobile and desktop.

22 hours ago

Online marketing

Reaching a Gen Z audience for YouTube during the World Cup

Privacy technologies

YouTube now lets you hide Shorts

Online marketing

fromTech Times

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.

YouTube's mobile app finally lets you share timestamped videos

YouTube is replacing the Clips feature with a new option to share videos from a specific timestamp in the mobile app.

more#youtube

Video games

fromLos Angeles Times

6 hours ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.

Chicago Blackhawks

fromDefector

21 hours ago

Someone Appears To Be Stuck On The Jumbotron | Defector

Virginia Tech's spring game faced unexpected chaos with a skydiver incident, overshadowing the new coaching era under James Franklin after a challenging previous season.

London music

21 hours ago

Defected Records hosting a virtual festival with Facebook Live

Defected Records successfully hosted a virtual festival on Facebook Live, increasing brand awareness by 8.1 points through targeted video ads.

fromObserver

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

12 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.

NYC music

fromInsideHook

This New App Helps You Revisit Great Concerts

A new app called Gigs consolidates live music experiences by importing data from various sources, enhancing the concertgoer experience.

Asking the Wrong Questions About Hasan Piker

Hasan Piker's controversial views on Israel and Hamas spark debate within the Democratic Party about the limits of its ideological tent.

Left-wing politics

fromWIRED

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.

Left-wing politics

fromThe Atlantic

Asking the Wrong Questions About Hasan Piker

Hasan Piker's controversial views on Israel and Hamas spark debate within the Democratic Party about the limits of its ideological tent.

Left-wing politics

fromWIRED

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.

Fashion & style

fromThe Independent

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.

Fashion & style

fromThe Independent

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.

Fashion & style

fromThe Independent

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.

more#ai-influencers

Soccer (FIFA)

fromwww.fourfourtwo.com

How to watch Sidemen Charity Match 2026 stream online from anywhere

The Sidemen Charity Match features two teams of influencers competing at Wembley Stadium, streamed live on YouTube.

Chicago Cubs

fromBleacher Nation

Can I Live Stream Sporting Events in a Sportsbook App? Sportsbook Streaming in 2026 - Bleacher Nation

Sportsbook apps now offer live streaming of events, enhancing the betting experience with integrated viewing options.

Independent films

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.

Health

fromFuturism

Clavicular Says He's Quitting Drugs, Meaning He Can't IRL Stream Anymore Because He's Unable to Mog Sober

Braden Peters suffered a suspected drug overdose, highlighting the dangers of risky practices to enhance physical appearance.

SF LGBT

fromWIRED

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.

Silicon Valley

fromComputerWeekly.com

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.

LA Clippers

fromESPN.com

Amazon Prime stream cuts out in OT of Heat-Hornets play-in game

Amazon Prime Video experienced a stream outage during the Miami-Charlotte play-in game, causing fans to miss crucial game moments.

Dallas Cowboys

fromInside The Star

What's Behind The NFL Gaming Craze? " Inside The Star

NFL gaming is expanding rapidly, driven by popular franchises like Madden and a growing global fanbase.

#social-media

5 hours ago

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.

fromNieman Lab

Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

fromObserver

Media industry

Social Platforms Are Moving Onto TV Screens-Industry Experts Explain Why

Social video viewing is expanding from phones into TVs and living rooms, blurring lines between social platforms and traditional television while boosting creator-driven content.

5 hours ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.

fromNieman Lab

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

fromObserver

Media industry

Social Platforms Are Moving Onto TV Screens-Industry Experts Explain Why

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

fromABC7 Los Angeles

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.

fromCNET

Netflix Is Introducing Vertical Video to Mobile App This Month

Netflix will introduce vertical video feeds to its mobile app by the end of April to enhance user engagement.

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.

from9to5Mac

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Netflix replaced the native tvOS video player with a custom player, causing user frustration and loss of Apple TV features.

fromAV Club

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.

fromCNET

Netflix Is Introducing Vertical Video to Mobile App This Month

Netflix will introduce vertical video feeds to its mobile app by the end of April to enhance user engagement.

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.

from9to5Mac

Netflix ruined its Apple TV app by switching to a custom video player - 9to5Mac

Netflix replaced the native tvOS video player with a custom player, causing user frustration and loss of Apple TV features.

more#netflix

fromGamesBeat

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Marketing

Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.

Artificial intelligence

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.

fromAol

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Television

The future of TV. Interactive, connected, and...ad free?

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.

fromAol

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Television

The future of TV. Interactive, connected, and...ad free?

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.

fromBlavity News & Entertainment

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.

Marketing tech

Online marketing

fromPCMAG

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.

#streaming

from24/7 Wall St.

Media industry

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Television

The TV And Movie Content That Drove Social Media In 2025

Media industry

The Stack: Streaming Shake-Up

from24/7 Wall St.

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

more#streaming

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.

TelevisaUnivision Joins The Streaming Self-Service Bandwagon | AdExchanger

TelevisaUnivision launches self-serve ad platform for streaming inventory targeting US Hispanic audiences.

#advertising

Marketing

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Marketing tech

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.

fromEast Bay Express | Oakland, Berkeley & Alameda

The expanding digital entertainment economy in the United States | East Bay Express | Oakland, Berkeley & Alameda

The entertainment and media industry is projected to exceed $3.5 trillion in revenue by 2029, driven by digital entertainment growth.

fromTheWrap

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.

fromwww.mediaite.com

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

fromDeadline

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

ShowUp Studios aims to produce Gen Z-focused content for YouTube and TikTok, with a goal of over 4,500 episodes in five years.

Video games

fromwww.theguardian.com

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

fromEast Bay Express | Oakland, Berkeley & Alameda

3 weeks ago

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromMarketing Dive

3 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

Podcast

fromFast Company

The surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?

The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.

Music

fromBusiness Matters

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.

fromwww.businessinsider.com

3 weeks ago

YouTube shows are closing in on traditional TV fast

Creator TV channels are emerging as a significant competitor to traditional TV, attracting advertisers with lower ad loads and substantial viewing hours.

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.

Artificial intelligence

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.

fromGamesBeat

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.

#substack

fromQuartz

Television

Substack says it's coming for your TV. Will anyone notice?

Television

Substack now has a TV app

fromQuartz

Television

Substack says it's coming for your TV. Will anyone notice?

Television

Substack now has a TV app

more#substack

Facebook gives broadcasters new game-changing tools for engaging live TV audiences

Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.