#marketing-rebellion

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#gen-z
Marketing
fromMacon Telegraph
1 day ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Silicon Valley food
fromFast Company
16 hours ago

This one shift in Gen Alpha's habits could reshape the entire snack industry

Younger generations are reshaping the snacking industry by prioritizing healthier, cleaner ingredients and smaller portion sizes.
Marketing
fromMiami Herald
1 day ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromForbes
1 week ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromInc
3 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Marketing
fromMacon Telegraph
1 day ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Silicon Valley food
fromFast Company
16 hours ago

This one shift in Gen Alpha's habits could reshape the entire snack industry

Younger generations are reshaping the snacking industry by prioritizing healthier, cleaner ingredients and smaller portion sizes.
Marketing
fromMiami Herald
1 day ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromForbes
1 week ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing
fromInc
3 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
fromInc
1 day ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

"A lot of you don't know what being here with a brand takes. Sorry, I'm not political," comedian Chris Burns deadpanned to his more than 443,000 followers on Instagram. "Yeah, I posted about boycotting Starbucks, but that was like two months ago."
Silicon Valley food
Media industry
fromInc
15 hours ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.
Music production
fromWIRED
16 hours ago

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.
Mental health
fromPsychology Today
9 hours ago

What Is Your Quarter-Life Crisis Trying to Tell You?

The quarter-life crisis is driven by internal factors like purpose, meaning, and anxiety, alongside external pressures such as financial instability.
Marketing tech
fromThe Hollywood Reporter
11 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Psychology
fromFast Company
13 hours ago

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.
fromMail Online
4 hours ago

HALF of Gen Alpha plan to ditch marriage and kids, survey reveals

Dr John Allan stated that Generation Alpha, many of whom are now approaching adulthood, are clear about what they want from their future. However, many do not feel ready for what comes next, particularly regarding the confidence, independence, and practical skills needed to navigate life after education.
Relationships
Remote teams
fromThe Bobby Bones Show
5 hours ago

Remote Gen Z Workers Want 'Virtual Coffee Breaks' And Zoom Gossip Sessions | The Bobby Bones Show

Younger remote workers face higher loneliness rates, prompting calls for structured social opportunities from employers.
Poker
fromKotaku
11 hours ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.
Pets
fromDoggodigest
12 hours ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
#qr-codes
Web design
fromThedrum
11 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
13 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
11 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
13 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Law
fromDigiday
1 day ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
Growth hacking
fromeLearning Industry
14 hours ago

What Start-Up Marketing Teaches L&D Teams About Measuring Training ROI

L&D teams must adopt marketing-style measurement metrics to effectively assess training impact on behavior and performance.
#artificial-intelligence
fromFortune
1 day ago
SOMA, SF

Meet the man accused of throwing a Molotov cocktail at Sam Altman: a 20-year-old AI doomer | Fortune

fromFortune
6 hours ago
Artificial intelligence

From Molotov cocktails to data center shutdowns, the AI backlash is turning revolutionary | Fortune

Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
SOMA, SF
fromFortune
1 day ago

Meet the man accused of throwing a Molotov cocktail at Sam Altman: a 20-year-old AI doomer | Fortune

Daniel Moreno-Gama, opposed to AI, threw a Molotov cocktail at OpenAI CEO Sam Altman's home, citing risks to humanity in court documents.
Artificial intelligence
fromFortune
6 hours ago

From Molotov cocktails to data center shutdowns, the AI backlash is turning revolutionary | Fortune

Recent violent incidents against AI leaders highlight escalating tensions surrounding artificial intelligence and its perceived threats to humanity.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Board games
fromBoard Game Quest
1 day ago

Crowdfunding Campaigns of the Week - 4/13/26

A variety of crowdfunding campaigns for board games are presented, including cooperative adventures and strategy games.
Health
fromBuzzFeed
2 days ago

Older Adults Are Sharing The Common Experiences From The Past That Have Younger People Baffled

Younger generations find it hard to imagine everyday experiences from the past, such as X-ray machines in shoe stores and sock hop dances.
#marketing
fromFast Company
9 hours ago
Women in technology

There's a curious phenomenon happening in the marketing industry. Is it a sign of 'masculinization'?

Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Women in technology
fromFast Company
9 hours ago

There's a curious phenomenon happening in the marketing industry. Is it a sign of 'masculinization'?

Marketing is experiencing a rebranding trend to attract more men, with traditional roles being given technical titles.
Marketing
fromThe Drum
4 hours ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
15 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromwww.housingwire.com
1 day ago

Taylor Morrison, Liquid Death team up for giveaway

Taylor Morrison's campaign generated over 3,500 leads in 24 hours through a collaboration with Liquid Death, leveraging their social media following.
fromThedrum
13 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Media industry
fromDigiday
23 hours ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Fundraising
fromChronicle of Philanthropy
1 week ago

Gen Z Wants to Raise Money for You. Here's How to Stop Scaring Them Off.

St. Jude Children's Research Hospital successfully supported Ryan Trahan's fundraising campaign, raising $11.6 million by allowing him creative freedom in communication.
Marketing tech
fromExchangewire
19 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromFast Company
1 week ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Psychology
fromSilicon Canals
3 days ago

There's a generation of people who were praised exclusively for being easy to deal with, and they became adults who genuinely cannot tell the difference between being content and being convenient. The two feelings merged so early that separating them now feels like surgery. - Silicon Canals

A false ground in electrical work symbolizes individuals raised to be easy, appearing fine but lacking true grounding in their own needs.
Remote teams
fromFuturism
3 days ago

There's a Mass Rebellion Against AI in the Workplace

Generative AI tools are widely rejected by workers, revealing a significant disconnect between executives and employees regarding AI's effectiveness and trustworthiness.
Media industry
fromThe Verge
1 day ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
#tiktok
Social media marketing
fromWWD
23 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Social media marketing
fromWWD
23 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Silicon Valley food
fromwww.businessinsider.com
2 days ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
Startup companies
fromwww.businessinsider.com
1 week ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
#retail-media
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
23 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
fromTechCrunch
10 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube aims to "protect that collective vibe" during high engagement moments by holding back ads, allowing creators to maintain momentum without interruptions.
Social media marketing
#social-media
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
1 week ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Social media marketing
fromForbes
2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Media industry
fromNieman Lab
11 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Social media marketing
fromHer Campus
1 week ago

THE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'

A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
Social media marketing
fromForbes
2 weeks ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
Marketing tech
fromMarTech
14 hours ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
#ai-influencers
fromwww.socialmediatoday.com
12 hours ago
Social media marketing

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.
#ai
Artificial intelligence
fromFuturism
2 days ago

Gen Z Sabotaging AI at Work So It Won't Take Their Job

A significant portion of workers are sabotaging AI initiatives due to concerns over automation, security, and increased workload.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Artificial intelligence
fromFuturism
2 days ago

Gen Z Sabotaging AI at Work So It Won't Take Their Job

A significant portion of workers are sabotaging AI initiatives due to concerns over automation, security, and increased workload.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromMarTech
14 hours ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromExchangewire
15 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromBloomberglaw
19 hours ago

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.
#influencer-marketing
Marketing tech
fromExchangewire
19 hours ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
Marketing
fromDigiday
1 day ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
fromFast Company
13 hours ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Social media marketing
fromPR Daily
5 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromForbes
6 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Social media marketing
fromEMARKETER
1 week ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Marketing
fromThedrum
1 day ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Marketing
fromThedrum
1 day ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing
fromThedrum
1 day ago

Fanta goes 'Too Dark' with Halloween Snapchat-led campaign

Fanta launches a Halloween campaign targeting teens with a focus on engagement and co-creation using Snapchat and dark-themed content.
Marketing
fromInc
3 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Marketing
fromFast Company
3 days ago

The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won't make anyone mad

Coca-Cola's recent campaign mirrors its iconic 1971 'Hilltop' ad, presenting an idealized America amidst current social and political tensions.
Marketing
fromTheZenParent
6 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing
fromEntrepreneur
1 week ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing
fromCity AM
3 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Marketing
fromExchangewire
2 months ago

Advertising, the 'Medium-Old' and the Smell of Gen Z Spirit...

Advertising prioritizes Gen Z partly because older consumers (40+) are less responsive to trend-driven influence, making them harder to target effectively.
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