#merchandise-commercialization
#merchandise-commercialization

1 hour ago

Why brands should ignore Trump's latest loyalty test

Companies should resist the pressure to forfeit legal refunds for tariffs, as it signals loyalty to the administration despite a Supreme Court ruling.

9 hours ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

fromColumbus Ledger-Enquirer

fromABC7 Los Angeles

15 hours ago

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.

Fashion & style

23 hours ago

Popular clothes rental service makes bold new AI move

Rent the Runway is expanding its business model to include a marketplace and advertising platform to adapt to changing consumer preferences and increasing competition.

Business

4 hours ago

From Walmart to Lululemon, meet 10 CEOs stepping into retail's biggest jobs this year

Retail is experiencing significant leadership changes, with many companies appointing new CEOs to address evolving market challenges.

Bootstrapping

20 hours ago

Why Multi-Concept Franchise Owners Are the Future of Growth

Franchisees are increasingly diversifying by owning multiple brands, enhancing operational efficiency and reducing risk.

Social media marketing

fromLondon Business News | Londonlovesbusiness.com

17 hours ago

No, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours

Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.

UK news

5 hours ago

Petrol panic boosts UK retail sales despite wider slowdown - London Business News | Londonlovesbusiness.com

UK retail sales grew by 0.7% in March, driven by a surge in fuel demand amid rising prices.

#e-commerce

EU data protection

Big Difference in E.U., U.S. Return Rules

E.U. has a statutory right of withdrawal for online purchases; U.S. retailers set their own return policies without federal law.

fromWWD

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.

fromBossip

E-Commerce

Why Your E-Commerce Brand Needs A Professional Retail Strategy

EU data protection

Big Difference in E.U., U.S. Return Rules

E.U. has a statutory right of withdrawal for online purchases; U.S. retailers set their own return policies without federal law.

fromWWD

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.

fromBossip

E-Commerce

Why Your E-Commerce Brand Needs A Professional Retail Strategy

more#e-commerce

Media industry

20 hours ago

A warning for brands: Be careful when 'clipping'

Clipping requires disclosure as it constitutes advertising, and brands face risks if they do not comply with FTC regulations.

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

Digital life

fromSilicon Canals

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

Junk Culture: Why We Crave Its Offerings

Junk food consumption is prevalent in America, driven by convenience and biochemical factors that affect satisfaction and cravings.

#digital-marketing

fromSocial Media Examiner

Increasing Conversions: Quick Wins That Work in 2026 : Social Media Examiner

Conversions are harder to achieve in 2026 due to increased digital noise and the need for consistent small efforts.

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

fromSocial Media Examiner

Increasing Conversions: Quick Wins That Work in 2026 : Social Media Examiner

Conversions are harder to achieve in 2026 due to increased digital noise and the need for consistent small efforts.

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

more#digital-marketing

Growth hacking

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

fromScary Mommy

The Mall Raised Us. I Wish My Kids Had The Same Rite Of Passage.

The mall offered us our first taste of independence. By age 11 or 12, I was spending my babysitting money at the mall. My friend and I would promise to meet my mom or hers at a designated spot by a specific time, and then we were off. Just her and me for an hour or two. It was a rite of passage, and we loved how grown-up it made us feel.

Berlin food

Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.

Venture

fromHarvard Business Review

They Built a Store for the Future of Retail and Found a Partner in Their Biggest Customer, Shaq: 'I Spent $10,000 the First Time I Walked in.'

tm:rw is an innovative retail destination that emphasizes experiential engagement with technology and products.

Toronto startup

When the CEO Becomes the Brand

Elon Musk's activism has sparked debate on its impact on the Tesla brand, polarizing consumer perceptions.

Amazon allegedly pressured companies to raise product prices with other retailers

California accuses Amazon of price fixing, coercing brands to raise prices on competitors' sites under threat of penalties.

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.

California

fromEngadget

Amazon allegedly pressured companies to raise product prices with other retailers

California accuses Amazon of price fixing, coercing brands to raise prices on competitors' sites under threat of penalties.

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

Marketing

The Great Marketing Declutter are you surviving, striving, or thriving

fromMarTech

1 hour ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

fromHubspot

fromLondon Business News | Londonlovesbusiness.com

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.

Marketing

Merchandise as a media channel how brands use products to influence buyer behaviour - London Business News | Londonlovesbusiness.com

19 hours ago

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

fromHubspot

fromLondon Business News | Londonlovesbusiness.com

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.

Marketing

Merchandise as a media channel how brands use products to influence buyer behaviour - London Business News | Londonlovesbusiness.com

more#b2b-marketing

Business intelligence

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

22 hours ago

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

Fashion & style

fromTheStreet

Target drops viral influencer brand under $40 to attract customers

Target's $5 billion 'New Chapter' plan aims to regain customer trust and boost sales through strategic partnerships and improved shopping experiences.

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

more#content-marketing

Social media marketing

How to Rebuild Your Brand's Trust After a PR Crisis

Mistakes don't damage brands; poor responses to mistakes do.

fromBusiness Matters

How Much Should Companies Spend on Branded Gifts?

Branded gifts enhance brand visibility and customer loyalty, but spending should balance cost and perceived value.

#ecommerce

Rethink Your Product Detail Pages

Ecommerce product pages must be optimized for AI to enhance ranking, extraction, and understanding in the evolving digital marketplace.

New Ecommerce Tools: April 15, 2026

New services for merchants include updates on marketing, B2B commerce, shoppable media, and AI-powered ecommerce tools.

fromwww.marketingdive.com

Maximizing the transaction moment: Why the point of purchase is retail's most undervalued growth lever

Ecommerce optimization must shift focus from conversion to maximizing value during and after the purchase moment.

New Ecommerce Tools: April 22, 2026

New ecommerce tools include AI store builders, shipping labels, and Adobe's brand visibility tool for generative AI platforms.

Rethink Your Product Detail Pages

Ecommerce product pages must be optimized for AI to enhance ranking, extraction, and understanding in the evolving digital marketplace.

New Ecommerce Tools: April 15, 2026

New services for merchants include updates on marketing, B2B commerce, shoppable media, and AI-powered ecommerce tools.

fromwww.marketingdive.com

Maximizing the transaction moment: Why the point of purchase is retail's most undervalued growth lever

Ecommerce optimization must shift focus from conversion to maximizing value during and after the purchase moment.

New Ecommerce Tools: April 22, 2026

New ecommerce tools include AI store builders, shipping labels, and Adobe's brand visibility tool for generative AI platforms.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

Growth hacking

fromSearch Engine Roundtable

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.

Google Shopping Showing More Shopping Ads

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.

Online marketing

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.

16 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.

11 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.

Web design

fromMajic 102.3

2 weeks ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.

16 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.

11 hours ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

fromZDNET

3 hours ago

Does Amazon price match other retailers? What to know

Understanding price-matching policies helps shoppers make informed decisions and maximize savings.

5 days ago

Mixed Reports on AI Ecommerce Traffic

AI-referred visitors show higher engagement and conversion rates, but early data indicates modest overall traffic from AI channels.

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Marketing tech

The end cap is about to change forever

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Marketing tech

The end cap is about to change forever

Don't look now, Amazon. Walmart is coming for your customers

Walmart's e-commerce sales are growing rapidly, accounting for 18% of total revenue, while targeting affluent shoppers with competitive pricing.

Walmart is racing to become Amazon before Amazon can become Walmart

Walmart and Amazon are borrowing strategies from each other to enhance growth in e-commerce and retail.

Don't look now, Amazon. Walmart is coming for your customers

Walmart's e-commerce sales are growing rapidly, accounting for 18% of total revenue, while targeting affluent shoppers with competitive pricing.

Walmart is racing to become Amazon before Amazon can become Walmart

Walmart and Amazon are borrowing strategies from each other to enhance growth in e-commerce and retail.

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.

23 hours ago

How to Control the Narrative About Your Business From Day One

Ambiguity during a company's launch is an opportunity to define its identity and influence market perception.

fromEarth911

7 Retailers With Impressive Recycling Programs

Retailers are implementing effective end-of-life product systems to combat plastic waste and promote recycling.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

fromExchangewire

5 hours ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Your Shopify Store Is Already in ChatGPT

Shopify Agentic Storefronts enables merchants to sell on AI platforms, significantly increasing traffic and order conversions without additional fees or installations.

9 hours ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

UPS Found a More Profitable Business Than Package Delivery - And It's Worth $706 Billion

UPS is significantly reducing Amazon deliveries and focusing on profitable returns through its Happy Returns subsidiary.

fromExchangewire

2 hours ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.

#ai

Marketing tech

When brands become actors

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

When brands become actors

AI transforms brands from symbols into interactive actors that govern behavior.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.

Omicom Media Singapore's Chloe Neo and Daniel Henriksen Q&A

The OM Growth Model emphasizes physical, mental, and emotional availability for brands to succeed in the digital media ecosystem.

17 hours ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.

fromwww.retaildive.com

fromwww.marketingdive.com

Unified commerce: Why it's the next evolution of retail

Customers expect seamless shopping experiences across digital and physical channels, necessitating a shift towards unified commerce for real-time operations.

Aerie ups commitment to authenticity with enhanced creator program

The Realmakers Community is meant to offer creators, a long-time focus of Aerie's marketing, a means to grow alongside the brand. Participating creators can earn commissions and have access to product seeding, campaign opportunities and brand-led events.

Marketing

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.

fromHubspot

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

fromwww.socialmediatoday.com

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.

more#brand-management

fromEMARKETER

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.

fromInc

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

Why Your Brand Should Be Creating for the 50+ Crowd | Muse by Clios

Consumers aged 50+ are financially stable, active, and represent a significant market opportunity, yet only 17% of companies target them effectively.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.

more#digital-advertising

fromInman

Brokerage storefronts become ad networks with Smartify

Brokerage storefronts are transforming into media channels, allowing real estate firms to monetize high-traffic locations through digital advertising.

fromInc

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.

Marketing

fromEMARKETER

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.

How to transform insights into influence at the register

Outcomes-driven marketing is essential for connecting campaigns to conversions.