Marketing
fromDigiday
19 hours agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
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Marketing tech
fromThedrum
18 hours agoimpact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThedrum
18 hours agoimpact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromExchangewire
4 days agoNew Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com
Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
fromThe New Yorker
1 month agoThe Media Merger You Should Actually Care About
During the first Trump Administration, Sinclair, a company that owns almost two hundred local TV stations across the United States, and is known for its conservative bent, instructed its news anchors to recite a near-identical script on air. The sharing of bias and false news has become all too common on social media, and more alarming, some media outlets publish these same fake stories without checking facts first.
US politics
fromThe Drum
2 months agoPress releases are the selfie of the marketing world
Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
fromAdExchanger
2 months agoCadent Gets Direct; Curating YouTube, Netflix-Style | AdExchanger
This week, TV advertising company Cadent announced that all of its SSP's CTV supply paths are now direct, surpassing the 75% industry benchmark recommended by Jounce Media. Direct supply has been baked into Cadent's SSP since the product three years ago, according to Brian Weigel, SVP of operations. Still, hitting 100% wasn't easy. Cadent had to onboard a range of publishers and supply-chain partners that first had to be vetted by Jounce.
Television
Media industry
fromFast Company
3 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Media industry
fromDigiday
3 weeks agoMedia Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Publishing executives gather at Digiday's summit to address media industry challenges including AI licensing transparency, zero-click strategies, and creator engagement for younger audiences.
Marketing
fromPR Daily
2 months agoFrom Dotdash Meredith to People Inc.: What the rebrand means for brands, editors, and audiences - PR Daily
People Inc. unifies Dotdash Meredith brands around the People flagship to prioritize human-centered, social-first storytelling and branded entertainment for scalable audience growth.
Marketing tech
fromModern Retail
4 weeks agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Media industry
fromNieman Lab
1 month agoIs The New York Times a games company? A familiar debate continues
The New York Times shifted from news-only subscriptions to bundled offerings combining news with Wordle, Cooking, The Athletic, and other products, making bundle subscribers now exceed news-only subscribers.
Media industry
fromThe Drum
2 months agoDaily Mail, Vice and CNN among media companies delivering content through Snapchat Discovery upon launch
Snapchat Discover provides daily curated, editor-driven content from major media partners, prioritizing creative presentation and editorial selection over algorithmic popularity.
Marketing tech
fromAdExchanger
1 month agoHorizon Media's David Campanelli Shares His Strategy For Breaking Down Media Silos | AdExchanger
Horizon Media consolidated media buying across digital, video, search, social, and programmatic under unified leadership, treating programmatic as an execution method across multiple channels rather than a separate silo.
fromThe Drum
2 months agoOmnicom Media taps Hearts & Science CEO for top NA job
As first reported by The Wall Street Journal, Hagedorn is to take up the role of North American chief executive for Omnicom Media Group, which works with the likes of McDonald's and PepsiCo. Hagadorn will replace outgoing media boss Page Thompson, who is retiring after more than four decades with the holding giant. Having worked with the group for 15 years, Hagedorn has played a significant role in the scaling up OMG's data and analytics business.
Marketing tech
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