Media industry
fromDigiday
10 hours agoAs upfront negotiations near, buyers chart path through complex sports market
Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
#watchability
#watchability
[ follow ]
#advertising #youtube #netflix #social-media #ai #mobile-app #marketing #streaming #streaming-services #gen-z
fromGamesBeat
3 days ago10 years in gaming: Sportfive shares lessons from its first decade in interactive media
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
fromAdExchanger
2 months agoCan I Help You Find Something?; The Streaming Fortress Prison | AdExchanger
Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Television
fromNative News Online
1 month agoWho's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era
Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
fromThe Drum
2 months agoBroadcasters finally prove that ad campaigns across linear and BVOD are more effective
That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.
Marketing
fromThe Drum
2 months agoFacebook gives broadcasters new game-changing tools for engaging live TV audiences
Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.
fromThe Drum
2 months agoTV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP
Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.
Marketing tech
fromAdExchanger
1 month agoTV Media Buyers Want Outcomes - So Nielsen Is Introducing More Advanced Audiences | AdExchanger
Regardless of whether a media channel is addressable or not, it's still reaching strategic and high-value audiences. So, understanding how these different media buys interact with each other [helps buyers] make better investment decisions.
Marketing tech
[ Load more ]