Podcast
fromThedrum
1 day agoWhy It's Time to Add Podcasts to Your Advertising Mix
Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
#media-impact
#media-impact
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#social-media #advertising #ai #content-marketing #content-strategy #digital-marketing #audience-engagement
fromThedrum
2 hours agoDigital PR drives 40% lift in organic traffic for lead generation specialist
The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.
Online marketing
#ai
Philosophy
fromPsychology Today
2 days agoAI Makes You Sound Smart at the Expense of Being You
AI enhances writing quality but can erase unique voices and cognitive originality.
fromInc
2 days agoMarc Jacobs Made a Social-First Series With Rachel Sennott. It Might Be the Future of Advertising
The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.
Television
#social-media
fromSilicon Canals
3 days agoDigital life
Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals
Social media marketing
fromHer Campus
4 days agoSocial Media is a Democracy, and You're Voting Every Day
Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.
Digital life
fromSilicon Canals
3 days agoPsychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals
Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.
Social media marketing
fromFast Company
3 days agoNo, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours
Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.
Marketing
fromVariety
3 days agoVariety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'
Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
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