#team-rebrand

#team-rebrand

Fitbit still has enormous brand recognition, and while its current offerings may be debated, the brand carries significant weight in the market.

"For the life of me, I couldn't figure out what they actually did."

"The subversive simplicity of hobo hieroglyphics - the chalk markings left by people travelling through America during the Great Depression - are rooted in pure pragmatism: quick, direct signals that connect people to one another and to the landscape."

"When you talk to people about breaking them down, they feel like they're going to get flattened. This negative perception of breaking down siloes can impact the organization's ability to solve the siloes in the first place."

Tim Cook described John Ternus as 'a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful.'

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

The CIOs I most want to work with are the ones who haven't abandoned either role. They're genuinely curious about how the infrastructure works, not just what it delivers.

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.

There is a persistent anxiety in brand storytelling that runs beneath the surface of nearly every conversation about reaching international audiences: that the closer a story is to its origin, the less likely it is to find purchase somewhere else. This assumption is responsible for many an organization filing down its content's edges in pursuit of a universal appeal that, paradoxically, renders it all the less memorable.