#viral-trailer

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fromVulture
1 day ago

The 9 Best Movies and TV Shows to Watch This Weekend

The second season appears to go in a The White Lotus-esque direction with Oscar Isaac and Carey Mulligan as a couple whose fight is witnessed by two country-club employees.
Film
Social media marketing
fromThedrum
1 day ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
#netflix
Media industry
fromAV Club
1 day ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Television
fromThe Verge
2 days ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
from24/7 Wall St.
4 days ago

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.
Media industry
from24/7 Wall St.
1 week ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Media industry
fromAV Club
1 day ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Television
fromThe Verge
2 days ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Media industry
from24/7 Wall St.
4 days ago

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.
Media industry
from24/7 Wall St.
1 week ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Television
fromABC7 Los Angeles
1 day ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
#filmmaking
Photography
fromwww.nytimes.com
1 day ago

How Technology Has Transformed Cinematography

The MiniDV camera revolutionized filmmaking by enhancing accessibility and enabling a raw visual language, leading to significant industry shifts.
Media industry
fromIndieWire
3 days ago

What A24 and MUBI's Investor Reveals About the Future of Film Financing

Filmmakers must adapt to a shifting landscape where audience engagement and monetization across multiple formats are crucial for success.
Photography
fromwww.nytimes.com
1 day ago

How Technology Has Transformed Cinematography

The MiniDV camera revolutionized filmmaking by enhancing accessibility and enabling a raw visual language, leading to significant industry shifts.
Media industry
fromIndieWire
3 days ago

What A24 and MUBI's Investor Reveals About the Future of Film Financing

Filmmakers must adapt to a shifting landscape where audience engagement and monetization across multiple formats are crucial for success.
Marketing
fromDigiday
1 day ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromAdExchanger
2 days ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Growth hacking
fromEntrepreneur
2 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Online marketing
fromInc
2 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
#ai-in-film
fromTechCrunch
2 days ago
Venture

Runway CEO says AI could help Hollywood make 50 films instead of one $100M blockbuster | TechCrunch

Venture
fromTechCrunch
2 days ago

Runway CEO says AI could help Hollywood make 50 films instead of one $100M blockbuster | TechCrunch

AI can transform Hollywood by reallocating budgets to produce more films, increasing the chances of success.
Film
fromThe Independent
1 day ago

Directors defend controversial AI resurrection of Val Kilmer

AI-generated performances can provide ethical solutions for Hollywood, as demonstrated by the use of Val Kilmer's likeness in a new film.
Artificial intelligence
fromDigiday
3 days ago

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.
#youtube
fromAdExchanger
1 day ago
Media industry

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

fromTech Times
3 days ago
Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

fromTechCrunch
4 days ago
Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

Media industry
fromAdExchanger
1 day ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromTech Times
3 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
4 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Video games
fromThedrum
3 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Film
fromWIRED
13 hours ago

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.
Humor
fromJezebel
6 days ago

Please Enjoy This Elephant Video That Has Made Me Cry Laughing for 8 Years

A video from a trip to Elephant Nature Park in Thailand has consistently evoked uncontrollable laughter for nearly a decade.
fromInverse
10 hours ago

'Thrash' Isn't a Good Movie, But it Is a Fun One

Expecting logic from a movie with the line, 'Mommy's got to fight some f*cking sharks' is always going to be a losing proposition. The problems begin at the script level.
Independent films
Television
fromEsquire
1 day ago

The Best HBO Max Shows of 2026 (So Far)

HBO remains strong in 2026 with acclaimed dramas, comedies, and new unscripted shows despite uncertainty from potential acquisition.
Marketing
fromThedrum
2 days ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Social media marketing
fromDigiday
3 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Marketing tech
fromExchangewire
3 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
#cinemacon
Film
fromKotaku
5 hours ago

All The Sequels (And Handful Of Non-Sequels) At CinemaCon - Kotaku

CinemaCon showcases major film previews and distribution deals, highlighting upcoming blockbusters and original projects from studios like Disney and Warner Bros.
Film
fromwww.businessinsider.com
8 hours ago

Forget franchises: these 12 movies stole the show at CinemaCon

CinemaCon showcases both franchise and non-franchise films, highlighting the excitement for original storytelling in cinema.
Film
fromKotaku
5 hours ago

All The Sequels (And Handful Of Non-Sequels) At CinemaCon - Kotaku

CinemaCon showcases major film previews and distribution deals, highlighting upcoming blockbusters and original projects from studios like Disney and Warner Bros.
Film
fromwww.businessinsider.com
8 hours ago

Forget franchises: these 12 movies stole the show at CinemaCon

CinemaCon showcases both franchise and non-franchise films, highlighting the excitement for original storytelling in cinema.
Independent films
fromEngadget
1 day ago

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.
#hollywood
Media industry
fromBusiness Insider
2 days ago

Blumhouse founder says AI won't improve movies, but can't be ignored

Jason Blum's Blumhouse continues to thrive in Hollywood by adapting to AI changes and shifting consumer behaviors.
Media industry
fromFast Company
5 days ago

Hollywood stars blast the Paramount-Warner merger in an open letter

Hollywood professionals oppose the Paramount-Warner Bros. merger, citing job losses and reduced opportunities for creators.
Media industry
fromBusiness Insider
2 days ago

Blumhouse founder says AI won't improve movies, but can't be ignored

Jason Blum's Blumhouse continues to thrive in Hollywood by adapting to AI changes and shifting consumer behaviors.
Media industry
fromFast Company
5 days ago

Hollywood stars blast the Paramount-Warner merger in an open letter

Hollywood professionals oppose the Paramount-Warner Bros. merger, citing job losses and reduced opportunities for creators.
#influencer-marketing
Marketing
fromHer Campus
2 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing
fromHer Campus
2 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing tech
fromInc
3 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Online marketing
fromPCMAG
4 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
Artificial intelligence
fromwww.nytimes.com
4 days ago

Video: Why Is Everyone Spooked by Claude Mythos Preview?

Claude Mythos Preview by Anthropic can identify zero-day exploits in software faster than human teams, raising significant implications for cybersecurity.
Film
fromVulture
1 day ago

The Biggest News From CinemaCon 2026

Top Gun 3 is in development, Snoop Dogg's biopic is coming, and Disney's Hexed has a cast featuring Hailey Steinfeld.
#mrbeast
fromObserver
1 day ago
Media industry

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

fromDigiday
4 days ago
Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

Media industry
fromObserver
1 day ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Media industry
fromDigiday
4 days ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Television
fromForbes
3 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
fromFast Company
4 days ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Television
fromThe Verge
2 days ago

How Netflix made us fall in love with K-dramas

K-drama Bloodhounds is a global hit, attracting 7.4 million views and dominating Netflix's non-English TV show rankings.
Independent films
fromInverse
3 days ago

One Of The Best Horror Movies Of 2024 Is Becoming A Franchise

Oz Perkins and Nicolas Cage are collaborating on a new film set in the Longlegs universe, not a direct sequel.
fromKotaku
7 hours ago

Disney Creates New IMAX To Charge More For Doomsday Tickets

Disney's standards for production quality are second to none, every single detail of a film finely tuned for an immersive experience... Infinity Vision certification extends that commitment to the theaters themselves, representing a shared effort between The Walt Disney Studios and the exhibition community to help audiences quickly find the very best screens in their area.
Film
Marketing
fromForbes
5 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Online marketing
fromInc
4 days ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Film
fromIndieWire
1 day ago

Warner Bros.' Future Slate, Disney's 'Infinity Vision,' Dirty Sodas, and More Lingering Thoughts from CinemaCon

Warner Bros. is committed to delivering numerous films through 2027 and beyond, despite uncertainties from the Paramount acquisition.
#retail-media
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
fromThedrum
4 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Television
fromThe Atlantic
6 days ago

Seven Documentaries for Fans of Fiction

Documentaries can effectively tell engaging stories, appealing even to those typically averse to the genre.
Independent films
fromThe Verge
3 days ago

Godzilla Minus Zero stomps through New York in first teaser trailer

Godzilla Minus Zero continues the story of Godzilla Minus One, set in 1949, featuring the Shikishima family and shifting the setting to New York.
Social media marketing
fromMail Online
4 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Television
fromTechCrunch
1 week ago

AMC will stream 'The Audacity' premiere in 21 parts on TikTok | TechCrunch

AMC is premiering 'The Audacity' on TikTok in 21 segments, targeting younger viewers and aiming to create buzz.
Film
fromArs Technica
1 day ago

Ridley Scott's post-apocalyptic The Dog Stars drops first trailer

The Dog Stars is a post-apocalyptic film directed by Ridley Scott, based on Peter Heller's novel, focusing on survival and humanity.
Marketing
fromThedrum
4 days ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Social media marketing
fromInman
5 days ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Independent films
fromInverse
4 days ago

An Acclaimed Cosmic Horror Game Is Becoming A Movie - With A Surprising Twist

Video game adaptations are thriving, with Bloodborne set to become an R-rated animated film true to its original gory spirit.
fromThedrum
5 days ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
#val-kilmer
Film
fromwww.theguardian.com
2 days ago

First trailer released for western starring AI version of Val Kilmer

Val Kilmer's AI-generated performance in 'As Deep As the Grave' honors his legacy and utilizes technology for storytelling after his death.
Film
fromThe Independent
3 days ago

Val Kilmer's AI replica appears in trailer for new movie a year after his death

Val Kilmer's AI likeness will appear in 'As Deep as the Grave' after his passing, showcasing his role as Father Fintan.
Film
fromwww.theguardian.com
2 days ago

First trailer released for western starring AI version of Val Kilmer

Val Kilmer's AI-generated performance in 'As Deep As the Grave' honors his legacy and utilizes technology for storytelling after his death.
Film
fromThe Independent
3 days ago

Val Kilmer's AI replica appears in trailer for new movie a year after his death

Val Kilmer's AI likeness will appear in 'As Deep as the Grave' after his passing, showcasing his role as Father Fintan.
Film
fromInverse
2 days ago

'Street Fighter' Could Be The Best Fighting Game Movie Yet

The upcoming Street Fighter movie trailer shows promise with a focus on character development and a period piece setting.
Marketing
fromThedrum
5 days ago

Fanta goes 'Too Dark' with Halloween Snapchat-led campaign

Fanta launches a Halloween campaign targeting teens with a focus on engagement and co-creation using Snapchat and dark-themed content.
fromEsquire
2 weeks ago

The Best Action Movies of 2026 (So Far)

In the new film, he plays a hit man named Mike who is attempting to leave the business when he's framed for murder. He's sleeping with loan shark Nick's wife Alice, so Nick tricks him into pulling off one last job.
Television
Film
fromKotaku
2 days ago

Sonic The Hedgehog 4's First Trailer Debuts At CinemaCon

Paramount showcased a teaser for Sonic the Hedgehog 4 at CinemaCon, featuring Jim Carrey's Robotnik and hints of his character's evolution.
Film
fromEsquire
4 days ago

'The Social Network' Sequel Sounds Totally Insane-and Incredible

The Social Reckoning explores the profound impact of Facebook's algorithm on society and presents a high-stakes legal thriller narrative.
Film
fromConsequence
4 days ago

Why Isn't There a Movies Hall of Fame?

Induction into the Rock & Roll Hall of Fame recognizes artistic legacy through a democratic voting process, unlike many awards in Hollywood.
Film
fromWIRED
4 days ago

A New Horror Movie Depicts Realistic Snuff. That's Not the Most Disturbing Thing About It

The reboot of Faces of Death reflects modern society's exposure to real violence through social media and its impact on viewers.
Film
fromVariety
2 weeks ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Film
fromwww.theguardian.com
2 weeks ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
Film
fromFast Company
4 weeks ago

Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention

Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Marketing
fromThe Drum
2 months ago

How to create video content your audience wants to see

Video advertising is underused despite smartphone and social-video dominance; advertisers must tailor mobile-friendly, attention-grabbing videos and measure ad performance.
#short-form-video
fromThe Drum
2 months ago

How YouTube promoted its short-form video product with an immersive drive-thru experience

To reflect the shorter and more engaging side of YouTube, the platform created the first-ever YouTube Shorts Drive-Thru experience, featuring interactive menus, custom snacks, themed golf carts, surprises from creators, musical performances and even a 40-foot gumball machine. The objective was to create a buzz that would distinguish YouTube from the already massive event and showcase the unique value of YouTube Shorts.
fromwww.socialmediatoday.com
1 month ago

Snapchat research provides insight for movie marketing

44% of Daily Snapchatters have visited a movie theater in the past six months, which is 1.3x higher than non-Snapchatters and this trend is only increasing in the near future. Daily Snapchatters, for example, are 1.5x more likely to have increased their moviegoing over the past year and 1.7x more likely to expect even more visits next year.
Film
Marketing
fromCreative Review
1 month ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
Film
fromThe New Yorker
1 month ago

The Future of Horror Movies Is on YouTube

YouTube has become a primary platform for discovering emerging horror filmmakers who transition from short-form content to feature films with studio backing.
Film
fromwww.theguardian.com
2 months ago

From Spielberg to Tarantino: the year's big Super Bowl movie trailers

Rising Super Bowl ad costs and a weakened box office have reduced major film advertising, with studios favoring TV/streaming while big blockbusters still advertise.
fromHer Campus
1 month ago

The Best Movie Marketing the Internet Has Seen: "It's Marty Supreme, It's Marty Supreme, It's Marty Supreme."

The first promotional post made by Chalamet for Marty Supreme, a film that tells the story of a young, confident ping-pong player in pursuit of greatness, appeared on his Instagram this past August. It seems that Chalamet was quite inspired by the message of his movie, as most of the promotion that followed this first announcement has heavily centered around the idea that Chalamet is also on his own journey of pursuing greatness.
Film
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