#marketing-blunder

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#marketing
Marketing
fromfoodnservice.com
1 day ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Women in technology
fromFast Company
5 hours ago

There's a curious phenomenon happening in the marketing industry. Is it a sign of 'masculinization'?

Marketing is experiencing a rebranding trend to attract more men, with traditional roles being given technical titles.
Marketing
fromThe Drum
1 hour ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromAdExchanger
10 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
11 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromfoodnservice.com
1 day ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.
Women in technology
fromFast Company
5 hours ago

There's a curious phenomenon happening in the marketing industry. Is it a sign of 'masculinization'?

Marketing is experiencing a rebranding trend to attract more men, with traditional roles being given technical titles.
Marketing
fromThe Drum
1 hour ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromAdExchanger
10 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
11 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
more#marketing
Media industry
fromInc
11 hours ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.
Music production
fromWIRED
12 hours ago

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.
UX design
fromMedium
1 hour ago

How to turn your competitor's worst reviews into your strongest design argument

Convincing stakeholders requires better evidence, often sourced from competitive research, rather than just better arguments.
fromThedrum
9 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Psychology
fromFast Company
9 hours ago

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.
#ai
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromFast Company
5 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromAol
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromFast Company
5 days ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
more#ai
US politics
fromwww.mediaite.com
8 hours ago

DoorDash PR Rep Defends White House Delivery Stunt Amid Social Media Backlash

DoorDash defended its driver after backlash over her participation in a White House delivery event with President Trump.
#qr-codes
Web design
fromThedrum
8 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
9 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
8 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
9 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
#artificial-intelligence
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromFairbanks Daily News-Miner
4 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
Growth hacking
fromeLearning Industry
10 hours ago

What Start-Up Marketing Teaches L&D Teams About Measuring Training ROI

L&D teams must adopt marketing-style measurement metrics to effectively assess training impact on behavior and performance.
SF food
fromTasting Table
9 hours ago

The Food Label That Often Misleads Even Savvy Shoppers - Tasting Table

'Multigrain' labels can be misleading, often containing little to no whole grains, while 'x-free' labels do not necessarily indicate harmful ingredients.
Deliverability
fromAWeber
11 hours ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
#consumer-behavior
E-Commerce
fromEntrepreneur
1 day ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromEntrepreneur
4 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
E-Commerce
fromEntrepreneur
1 day ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromEntrepreneur
4 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
more#consumer-behavior
Law
fromDigiday
1 day ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
Data science
fromFast Company
4 days ago

Your AI initiative may be failing because you're measuring it like a legacy business

Leadership often misjudges AI initiatives by applying mature-business metrics too early, leading to premature project cancellations.
Growth hacking
fromThe Drum
1 day ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
UX design
fromMedium
2 days ago

Most products don't need tone of voice - they need a point

Focus on practical content that aids user tasks rather than on tone or personality.
Psychology
fromSilicon Canals
2 days ago

The people who apologize the fastest in any disagreement aren't the most empathetic people in the room. They're the ones who learned early that conflict had a cost they couldn't afford, and the apology isn't resolution, it's a payment to make the danger stop. - Silicon Canals

A child's relationship with their mother predicts their security in all adult relationships, not just romantic ones.
E-Commerce
fromEntrepreneur
4 days ago

Why Discounts Are No Longer Optional For Your Business

Discounts have become essential in the LLC services market, influencing customer decisions and competitive strategies.
Law
fromwww.bbc.com
4 days ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
#marketing-strategy
Marketing
fromDigiday
1 day ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing
fromDigiday
1 day ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing
fromThedrum
2 weeks ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
more#marketing-strategy
Deliverability
fromMarTech
5 days ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Education
fromForbes
2 weeks ago

40% Of US Marketers Fail A Basic Marketing Test. Why This Matters.

Many American marketers lack basic knowledge, with 40% failing to understand fundamental concepts in their field.
Marketing
fromMarTech
10 hours ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromForbes
6 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Social media marketing
fromPR Daily
5 days ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Marketing tech
fromExchangewire
11 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Artificial intelligence
fromFortune
1 week ago

AI can't remember what your company learned the hard way | Fortune

Boards are rapidly replacing CEOs, risking loss of institutional memory crucial for navigating an AI-centric future.
#customer-loyalty
fromHarvard Business Review
11 hours ago
Marketing

To Gain Customer-and Employee-Loyalty, Go Beyond Good Enough

Delighting customers requires building relationships and inspiring loyalty beyond just selling products.
more#customer-loyalty
Psychology
fromPsychology Today
2 weeks ago

New Research: Some People Really Do Fall for Corporate BS

Employees impressed by corporate gibberish perform poorly in decision-making and confuse it with business savvy.
#retail-media
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromExchangewire
15 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Women in technology
fromAdExchanger
3 weeks ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
#branding
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing
fromInman
2 weeks ago

Is your brand message clear? A 30-minute audit to find out

Brand clarity is essential for real estate agents to differentiate themselves and effectively communicate their unique strengths to clients.
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing
fromInman
2 weeks ago

Is your brand message clear? A 30-minute audit to find out

Brand clarity is essential for real estate agents to differentiate themselves and effectively communicate their unique strengths to clients.
more#branding
Marketing
fromEntrepreneur
1 day ago

In a Public Crisis, What You Prioritize Determines Whether You Execute or Stall

In a crisis, leaders must discern which voices matter to maintain control and focus on relevant stakeholders.
Social media marketing
fromEntrepreneur
2 weeks ago

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.
Marketing tech
fromAol
2 days ago

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

The FTC is negotiating a settlement with major ad companies over potential antitrust violations related to coordinated boycotts against media platforms.
#ai-in-marketing
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Marketing
fromBusiness Matters
1 day ago

Why Sustainable Promotional Products Are Reshaping How SMEs Build Brand Loyalty

The shift towards eco-friendly promotional merchandise is essential for businesses to convey responsibility and meet market expectations.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing
fromThedrum
1 day ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromForbes
6 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromModern Retail
1 day ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
fromForbes
4 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing
fromFast Company
3 days ago

The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won't make anyone mad

Coca-Cola's recent campaign mirrors its iconic 1971 'Hilltop' ad, presenting an idealized America amidst current social and political tensions.
Marketing
fromTheZenParent
6 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Business
fromEntrepreneur
2 months ago

8 Customer Experience Failures Leaders Need to Address Now

Customer experience requires leadership commitment; decisions prioritizing efficiency, scale, or cost control that disable empathy and empowerment erode trust, loyalty, and business performance.
#public-relations
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromForbes
6 days ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
1 week ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
more#public-relations
Privacy professionals
fromMarTech
1 month ago

How to wreck your brand in 30 seconds | MarTech

Ring's Super Bowl ad intended to show finding lost dogs but instead highlighted mass-surveillance concerns and provoked widespread public backlash.
Media industry
fromPR Daily
2 months ago

Communicators say these are the hills they'll die on - PR Daily

Communicators must defend clarity, simplicity, business alignment, journalistic standards, and strategic agility while refusing unnecessary jargon, verbose releases, or disconnected plans.
Marketing
fromEntrepreneur
1 week ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Media industry
fromPR Daily
2 months ago

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.
Marketing
fromForbes
1 week ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
fromThe Cut
1 week ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Marketing
fromMarTech
2 weeks ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing tech
fromMiami Herald
1 month ago

The AI-driven brand reputation crisis: Your survival guide

AI misinformation from language models threatens brand reputation by spreading inaccurate information sourced from Reddit, forums, and outdated content, requiring proactive correction and content management strategies.
fromInc
2 weeks ago

Nearly Two Thirds of Marketers Failed This Simple Marketing Quiz. Would You?

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.
Marketing
Social media marketing
fromThe Drum
2 months ago

How Changing Course Helped These Brands Stay The Course

Brands can pivot influencer campaigns by adapting objectives, messaging, and formats to align with changed consumer behavior during Covid-19, maintaining sensitivity and effectiveness.
fromEntrepreneur
4 weeks ago

This CEO's Storytelling Strategy Helps Turn Messy Situations Into Big Brand Wins

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.
Marketing
Marketing
fromForbes
4 weeks ago

4 Ways AI Can Help Your PR Strategy-And 4 Ways AI Can Harm It

Professional public relations requires human expertise and strategic judgment that AI cannot replicate, as demonstrated by a failed AI-driven campaign that produced zero media placements despite lower costs.
Marketing tech
fromThe Drum
2 months ago

'The worst thing is to do nothing': how to tackle marketing's day of reckoning

Fragmented, slow decision-making, not AI, threatens brands in 2026; organizations must re-architect marketing for orchestration, agentic AI, and faster decision cycles.
fromThe Drum
2 months ago

Why do companies rebrand? Find out who did it right and who missed the mark

There are a variety of reasons why companies take the rebrand plunge, but one thing is certain - they feel the action is worth the risk. The consumer market is so highly competitive that brands often need to take drastic measures to stay relevant. For many companies it can take a massive overhaul to fuel a brand enough to push through the masses and stay top of mind for consumers.
Marketing
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