#news-media-revenue
#news-media-revenue

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

Social media marketing

Instagram brings simplified AI video to Edits

fromwww.cbc.ca

Instagram is testing premium features. Will people pay? | CBC News

Instagram is testing a subscription service that offers enhanced features for a monthly fee.

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

Instagram brings simplified AI video to Edits

Instagram integrates AI tools for video generation from text prompts, enhancing user creativity without recording video.

fromwww.cbc.ca

Instagram is testing premium features. Will people pay? | CBC News

Instagram is testing a subscription service that offers enhanced features for a monthly fee.

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

fromFast Company

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

YouTube selects SiriusXM as exclusive audio ad rep

YouTube partners with SiriusXM Media for exclusive audio ad sales in the U.S.

YouTube reduces push notifications for unengaged subscribers

YouTube will limit push notifications for inactive subscribers to reduce overwhelm and enhance engagement.

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

fromFast Company

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

YouTube selects SiriusXM as exclusive audio ad rep

YouTube partners with SiriusXM Media for exclusive audio ad sales in the U.S.

YouTube reduces push notifications for unengaged subscribers

YouTube will limit push notifications for inactive subscribers to reduce overwhelm and enhance engagement.

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

fromPractical Ecommerce

14 hours ago

Deliverability

Email at 55 Is Vital for Marketers

Deliverability

fromVerticalResponse

8 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

Deliverability

fromPractical Ecommerce

14 hours ago

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.

Film

fromLAist

10 hours ago

Hollywood's new word of mouth: TikTok sustains the buzz after opening weekend

Fan-made TikToks can sustain a movie's success beyond opening weekend, outperforming traditional marketing strategies.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

10 hours ago

The 'Creator Of Clipping' Who Powers Stake's Viral Machine

Stake, the Curaçao-based crypto casino, generated $4.7 billion in gross gaming revenue in 2024, according to multiple reports. It didn't build that brand with banner ads.

Media industry

US Elections

fromEurasia Review

Social Media Now Decides Who Wins - OpEd

The 2026 Tamil Nadu election is a production focused on shaping perceptions rather than informing voters.

fromInside Higher Ed | Higher Education News, Events and Jobs

YouTube traffic campaigns achieve 43% reduction in cost-per-session

Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.

European startups

Higher education

"Inside Higher Ed" Launches Subscription Model

Inside Higher Ed launches a subscription model for unlimited access to higher education news and analysis.

EU data protection

Digest: DSP Bedrock Platform Pilots Index Exchange's Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads

Index Exchange launches Index Cloud to enhance programmatic auctions, while CFA sues Meta for allowing scam ads, and Radiocentre opposes BBC advertising.

Privacy professionals

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.

Growth hacking

fromEntrepreneur

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

21 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

19 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

21 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

more#content-marketing

fromWorld Economic Forum

The Future of Media: A New Framework for Valuing Content

Media companies must adapt to digital consumption trends and innovate to enhance user experiences.

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.

fromTech Times

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

Television

fromInverse

5 hours ago

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.

fromTech Times

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

fromZDNET

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

fromZDNET

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.

more#streaming-services

#mobile-advertising

17 hours ago

Marketing tech

African expansion for world's largest mobile advertising platform - Opera Mediaworks acquires AdVine

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.

17 hours ago

Marketing tech

African expansion for world's largest mobile advertising platform - Opera Mediaworks acquires AdVine

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.

more#mobile-advertising

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

fromVariety

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.

fromBusiness Matters

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.

fromThe Atlantic

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.

fromThe New Yorker

fromThe Hollywood Reporter

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.

Television

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.

fromPoynter

Can journalists really make a living on Substack? - Poynter

Independent journalism on platforms like Substack is increasingly seen as a viable career option for journalists seeking alternatives to traditional media outlets.

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.

fromwww.businessinsider.com

MrBeast is plotting a move into 'AI-native entertainment'

MrBeast seeks a leader to create AI-native productions, making AI the foundation of content creation at Beast Industries.

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.

fromokmagazine.com

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.

#social-media

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

fromIntelligencer

Zuckerberg Is Trying to Figure Out What You'll Pay Him For

Social media companies are exploring subscription models to monetize users beyond traditional advertising.

fromNieman Lab

Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

fromIntelligencer

Zuckerberg Is Trying to Figure Out What You'll Pay Him For

Social media companies are exploring subscription models to monetize users beyond traditional advertising.

fromNieman Lab

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.

Marketing tech

Programmatic Peacekeeping | AdExchanger

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.

Programmatic Peacekeeping | AdExchanger

Standards can simplify complex spaces, but choosing the right standard can lead to conflict within the industry.

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

fromTechCrunch

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

fromTechCrunch

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

more#beehiiv

fromThe Hollywood Reporter

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.

fromVogue

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.

fromwww.businessinsider.com

Internal Paramount presentation reveals its 2026 streaming goals and how much viewership has grown

Paramount aims for significant growth in streaming services, targeting double-digit revenue increases and a merger with HBO Max.

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Axios Media Trends

Microsoft is leveraging AI technology to enhance its market position and influence.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

The Financial Times launches 'The Story of Money' to engage potential subscribers through a multi-platform vodcast and podcast strategy.

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

fromNeil Patel

Connected TV Advertising Explained

CTV advertising offers precise targeting and measurement, with streaming now dominating ad-supported TV viewing.

fromMarTech

#programmatic-advertising

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.

Marketing tech

Pubstack Unveils 'Spark for Publishers' to End Publisher Inventory Commoditisation

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

Marketing tech

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

Pubstack Unveils 'Spark for Publishers' to End Publisher Inventory Commoditisation

Pubstack launches Spark for Publishers to help publishers reclaim value in programmatic advertising by enhancing inventory visibility and demand matching.

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

more#programmatic-advertising

Marketing tech

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

Music

fromBusiness Matters

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.

#digital-advertising

Marketing tech

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.

fromwww.marketingdive.com

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

more#digital-advertising

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail is shifting focus from page views to quality engagement metrics like time spent and repeat visits due to changes in user behavior.

fromDeadline

"YouTube Economics Are Challenging For Broadcasters," BBC Says

YouTube economics are challenging for broadcasters to make a positive return on premium content - advertising pricing is significantly lower than linear and Broadcaster-Video-On-Demand. Fewer adverts are served, and the platform takes a large share of the revenue. This means that broadcasters can expect to earn much less for every hour of content viewed on a video sharing platform than on their own VoD service.

Television

"Never been bigger"

The Infinite Dial's 28th annual survey reveals 57% of Americans use generative AI, with AI users consuming significantly more online audio, podcasts, and social media than non-users.

fromFast Company

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.

Media industry