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#ai #email-marketing #digital-marketing #marketing #advertising #marketing-strategy #marketing-technology
#email-marketing
Deliverability
fromVerticalResponse
5 hours ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
fromAWeber
6 days ago
Deliverability

Looking for a Mailchimp Alternative? Here Are the Best Options for 2026

fromMarTech
3 days ago
Deliverability

Email platform decisions require more than the latest innovation | MarTech

Deliverability
fromAWeber
2 days ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
5 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromLitmus
4 days ago

How MBPs Think About Email: Google, Yahoo, & Microsoft

Mailbox providers prioritize email relevance and engagement, requiring authentication and leveraging AI to enhance user experience.
Deliverability
fromVerticalResponse
5 hours ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
Deliverability
fromAWeber
6 days ago

Looking for a Mailchimp Alternative? Here Are the Best Options for 2026

AWeber is a strong Mailchimp alternative for small businesses, offering automation, support, and tools tailored for efficient email management.
Deliverability
fromMarTech
3 days ago

Email platform decisions require more than the latest innovation | MarTech

Innovation in email platforms requires careful evaluation to ensure alignment with business needs and future-proofing strategies.
Deliverability
fromAWeber
2 days ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
5 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromLitmus
4 days ago

How MBPs Think About Email: Google, Yahoo, & Microsoft

Mailbox providers prioritize email relevance and engagement, requiring authentication and leveraging AI to enhance user experience.
more#email-marketing
European startups
fromThedrum
1 hour ago

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.
#digital-marketing
Marketing tech
fromForbes
5 hours ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing
fromThedrum
3 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromForbes
5 hours ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing
fromThedrum
3 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
more#digital-marketing
#ai
Artificial intelligence
fromFortune
1 day ago

AI's next act: how Salesforce is turning efficiency gains into revenue | Fortune

AI is beginning to show measurable results in cost reduction and revenue impact, but few companies have achieved significant outcomes yet.
Marketing tech
fromForbes
3 days ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromFortune
6 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Artificial intelligence
fromFortune
1 day ago

AI's next act: how Salesforce is turning efficiency gains into revenue | Fortune

AI is beginning to show measurable results in cost reduction and revenue impact, but few companies have achieved significant outcomes yet.
Marketing tech
fromForbes
3 days ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromFortune
6 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
more#ai
#marketing
Marketing
fromMarTech
5 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromMarTech
4 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
5 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
5 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromMarTech
4 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
5 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
more#marketing
Growth hacking
fromGeeky Gadgets
2 days ago

Best Enterprise SEO Agencies Helping Tech Startups Scale in 2026

Tech startups in 2026 require advanced enterprise SEO strategies to thrive in an AI-driven search landscape.
fromTechzine Global
2 days ago

Salesforce will adjust Slackbot limit for Business+ subscription

Parker Harris stated that they want everyone to be able to use Slackbot and that they don't want to lock it behind a gate. In its current form, it's only available to enterprise customers, who receive unlimited access to Slackbot.
London startup
Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Typography
fromMarTech
3 days ago

Why your AI content feels inconsistent and how to fix it | MarTech

AI can enhance content production but requires a structured system to maintain brand consistency and messaging.
Web design
fromForbes
2 days ago

How To Choose A Web Design Company That Understands Your Customers

The right web design company can optimize websites for higher conversions by understanding business needs and integrating necessary systems.
#salesforce
DevOps
fromInfoWorld
4 days ago

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Software development
fromTheregister
4 days ago

Salesforce debuts Headless 360 agentic platform

Salesforce's Headless 360 expands app-building tools beyond traditional developers, enabling API-driven interactions across various platforms.
Artificial intelligence
fromMarTech
4 days ago

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.
DevOps
fromInfoWorld
4 days ago

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Software development
fromTheregister
4 days ago

Salesforce debuts Headless 360 agentic platform

Salesforce's Headless 360 expands app-building tools beyond traditional developers, enabling API-driven interactions across various platforms.
Artificial intelligence
fromMarTech
4 days ago

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.
more#salesforce
Music
fromAV Club
3 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
fromThedrum
5 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
E-Commerce
fromForbes
6 days ago

OpenAI Just Did Retailers A Favor By Killing In-Chat Checkout

AI is excelling in the discovery phase of commerce but struggles with direct purchases.
UX design
fromMarTech
6 days ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
Deliverability
fromMarTech
2 days ago

A 15-minute AI workflow to clean campaign data | MarTech

Data hygiene is crucial for effective campaign personalization and segmentation, requiring a quick AI-assisted cleanup before launching.
Data science
fromMarTech
2 days ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Online marketing
fromInc
3 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Marketing
fromThedrum
3 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
#qr-codes
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
#martech
Marketing tech
fromeLearning Industry
2 days ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.
Marketing tech
fromMarTech
5 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing tech
fromeLearning Industry
2 days ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.
Marketing tech
fromMarTech
5 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
more#martech
#google-ads
Marketing tech
fromDigiday
4 days ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
5 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromDigiday
4 days ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
5 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
Marketing
fromForbes
4 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Artificial intelligence
fromMarTech
4 days ago

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.
Marketing tech
fromAmazon Web Services
2 days ago

From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services

AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.
#artificial-intelligence
Marketing tech
fromDigiday
6 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromDigiday
6 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
Growth hacking
fromEntrepreneur
1 week ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Marketing tech
fromThe Village Voice
3 days ago

Inside Hyperbound's Bet on AI-Native Sales Intelligence - The Village Voice

AI is transforming sales organizations by providing insights and coaching opportunities that traditional tools cannot offer.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Online marketing
fromInc
5 days ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromMarTech
2 days ago

AI's shortlist is the new B2B battleground | MarTech

AI chatbots are now the primary influence in B2B software buying, surpassing traditional search methods and review sites.
Marketing
fromMarTech
6 days ago

What happens when sales drives your content | MarTech

Editorial teams can significantly influence content and marketing strategies, sometimes leading to a lack of cohesive content planning.
Online marketing
fromHubspot
5 days ago

How to Show Up in ChatGPT Results and Get Noticed by Customers

AEO strategies can significantly enhance visibility in AI answers like ChatGPT, leading to increased qualified leads.
Marketing tech
fromExchangewire
2 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Deliverability
fromAWeber
5 days ago

How to create a lead magnet in less than a day (that actually works)

Create a high-converting lead magnet by solving one specific problem for your audience.
Marketing
fromThedrum
6 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing tech
fromThe Drum
2 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
#openai
Marketing tech
fromDigiday
3 days ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
4 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromDigiday
3 days ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
4 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
more#openai
Marketing tech
fromThedrum
2 days ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Deliverability
fromHubspot
in 1 month

Best workflow automation software: How to choose the right tool for your growth stage

Workflow automation tools enhance efficiency by automating repetitive tasks across systems, allowing teams to focus on strategic work.
Marketing tech
fromAdExchanger
4 days ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Marketing tech
fromInc
4 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
#ai-marketing
Marketing tech
fromTechCrunch
3 days ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromForbes
1 week ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromTechCrunch
3 days ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromForbes
1 week ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
more#ai-marketing
Marketing tech
fromHubspot
4 days ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
#marketing-technology
Marketing tech
fromExchangewire
5 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromMarTech
5 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromExchangewire
5 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromMarTech
5 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
more#marketing-technology
Marketing tech
fromForbes
5 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromExchangewire
4 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromHubspot
5 days ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromTechRepublic
5 days ago

HubSpot launches AEO tool for AI visibility in search

HubSpot launched an AEO tool to help businesses track AI visibility and improve content recommendations within Marketing Hub.
Marketing tech
fromExchangewire
5 days ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Marketing tech
fromExchangewire
5 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromMarTech
6 days ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
Marketing tech
fromAdExchanger
6 days ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromDigiday
5 days ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromAdExchanger
6 days ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromMarTech
1 week ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Marketing tech
fromHubspot
in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.
Marketing tech
fromQuartz
1 week ago

Can HubSpot's Complete Digital Marketing System Boost Its Profits?

HubSpot provides a comprehensive marketing platform that enhances customer engagement through inbound marketing, automation, and AI-driven solutions.
Marketing tech
fromHubspot
in 1 month

Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?

AI-referred traffic has surged 600% since January 2025, prompting marketers to explore tools like Profound and Athena AI for brand discovery.
Marketing tech
fromMarTech
2 weeks ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
#marketing-automation
Marketing tech
fromTNW | Offers
3 weeks ago

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.
fromMarTech
2 months ago
Marketing tech

ActiveCampaign's latest move signals the era of self-driving campaigns | MarTech

Marketing tech
fromTNW | Offers
3 weeks ago

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.
Marketing tech
fromMarTech
1 month ago

Too many workflows are breaking marketing automation | MarTech

Marketing automation environments become unmanageable when teams build isolated workflows for each campaign instead of using standardized, reusable templates and separating operational processes from campaign execution.
fromMarTech
2 months ago
Marketing tech

ActiveCampaign's latest move signals the era of self-driving campaigns | MarTech

more#marketing-automation
Marketing tech
fromMarTech
1 month ago

ActiveCampaign extends its AI capabilities with context and scale | MarTech

ActiveCampaign launches AI Performance Intelligence to benchmark campaign performance against industry peers and provide real-time optimization recommendations without user prompting.
Marketing tech
fromMarTech
1 month ago

Automation is marketing's fastest path to AI returns | MarTech

Marketing leaders must prioritize automation and restructure work processes to realize material AI ROI, as training and experimentation alone have not delivered consistent performance improvements.
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