#train-branding

#train-branding

Irish Rail took in more than €15m in parking fees from motorists, while also clamping nearly 4,300 cars at its stations over the last two years.

The price of gasoline is always displayed on the sign, in huge numbers that overwhelm the rest of the scene. That design makes the gas-price sign a kind of key to understanding American life.

Icelandair wants to find a terrible amateur photographer, someone with no professional training or experience—and no real interest in gaining any of those skills.

Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program

When routes are well organized, there are clear directional signs, and speed limits become reasonable. The early installation of warning signs allows transport companies to plan deliveries more accurately and avoid delays. For businesses, time is money. When a truck carrying goods does not spend hours detouring due to an unclear traffic scheme or stuck in traffic where it could have been avoided thanks to competent traffic management, fuel costs, driver wages, and vehicle maintenance costs are reduced.

From Boston headed home, I met up in the club car with members of a rock band, a secretary, a Peace Corps guy just back from India, and a retired dentist, and we partied night and day, telling stories and laughing our asses off. The Peace Corps guy had a sitar, and would play morning, noon and evening ragas as America rolled by outside.

Performance has always been the foundation of commerce media because it tied spend to measurable behavior. From sponsored search to sponsored products, the category scaled by delivering outcomes that could be directly attributed to transactions. Automation, AI-driven optimization and closed-loop measurement accelerated that model and made outcomes-based buying the norm. Outcomes still matter. But as AI reduces friction and increases competition, outcomes alone no longer create separation.

The brand decided to divert its spend to other platforms, including Pinterest. Quickly, it found Pinterest drew in shoppers with significantly higher purchase intent than Meta. Even after the store opening, it kept investing, increasing its ad spend on the platform by 77 percent between 2022 and 2025. In that same period, Maguire's sales generated on Pinterest increased by 86 percent. Today, Pinterest is the brand's top-performing paid marketing channel in the US, with a 5.59 percent conversion rate compared to Meta's 1.72 percent.

Sit down with Hannah Bowler and the Story Catchers and Network Rail team where they discuss their wins at The Drum Awards for Marketing EMEA for their 'You vs Train' campaign. Hear about the success of the campaign, how changing behavior was its ultimate goal, and how they reached difficult target audiences.

This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it's no surprise that ad spend has slowed in tandem. Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly new campaign or commit to a new brand identity, while others will default to slashing their budgets altogether.

How do you create brand meaning that's algorithm-proof? By creating moments so meaningful that when the customer's need returns, the brand does too, without any algorithmic assistance. I call it appreciated generosity. In a marketing world increasingly optimized by AI, personalization engines and predictive systems, it's tempting to believe relevance can be engineered entirely through data. But the brands people default to, the ones they don't search for, compare or ask AI to recommend, are built through small, generous brand acts.

When you participate in a major tech event, you naturally want to stand out. Print materials can ensure making a professional first impression. In this article we look at how you ensure that your tech company's exhibition stand definitely stands out. Even if you participate in 2026 at the Web Summit in Portugal, the London Tech Week, TechEx Europe in the RAI Amsterdam or FOSDEM in our own country (Brussels). Which HelloPrint print materials are suitable for dressing up a booth?

"Television still grabs the most people in the shortest amount of time," said Mike Visnick, CEO of TRNDY Social.

Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!