#broadcast-expansion

#broadcast-expansion

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Roku's streaming platforms offer a mix of original content, movies and TV shows, live TV, and even games, catering to a diverse audience seeking entertainment options.

HBO Max will be available to JioHotstar subscribers as an add-on starting at ₹49 (about $0.50) per month, featuring content from HBO, Max Originals, Warner Bros. Pictures, Warner Bros. Television, and DC Studios.

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.

Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.

The agency is flush with cash; it now has a larger budget than the FBI. To the point that ICE has, in fact, acquired two mobile data-capture companies, including Penlink, a longtime Department of Homeland Security vendor. The company tracks and maps purchasable or scrapable data from data brokers, pictures or videos posted on social media and geo-fencing, to name a few. Penlink's tech can even delve into or extract info from someone's phone, such as contacts, calendar events, chat messages and more.

YouTube economics are challenging for broadcasters to make a positive return on premium content - advertising pricing is significantly lower than linear and Broadcaster-Video-On-Demand. Fewer adverts are served, and the platform takes a large share of the revenue. This means that broadcasters can expect to earn much less for every hour of content viewed on a video sharing platform than on their own VoD service.

FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from "Judge Judy" and "Westworld" to "Portlandia" and "Peppa Pig" powering ad-supported channels that simply run all day long. Many streaming services and TV manufacturers are happy to carry these channels and share in the ad revenue.

That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.