#brand-activations

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#marketing #advertising #digital-marketing #influencer-marketing #branding #ai #consumer-behavior #creator-economy
Marketing
fromThedrum
16 hours ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Online learning
fromEntrepreneur
1 day ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Marketing tech
fromExchangewire
5 hours ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Growth hacking
fromEntrepreneur
23 hours ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Media industry
fromAdExchanger
8 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromInc
1 day ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Data science
fromMarTech
51 minutes ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
#geese
Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Music
fromPaste Magazine
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Music production
fromWIRED
3 days ago

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.
Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Music
fromPaste Magazine
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Music production
fromWIRED
3 days ago

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.
more#geese
Deliverability
fromAWeber
16 hours ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Web design
fromThe Drum
1 day ago

Expert insights on winning strategies at The Drum Search Awards

Winning entries in awards require understanding essential elements and leveraging technology effectively.
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
#artificial-intelligence
Marketing tech
fromDigiday
4 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
4 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
4 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
4 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
Psychology
fromFast Company
2 days ago

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.
E-Commerce
fromEntrepreneur
3 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromDigiday
9 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Growth hacking
fromThedrum
1 day ago

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.
#marketing
Online marketing
fromInc
17 hours ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Online marketing
fromInc
17 hours ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromMarTech
1 hour ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromThe Drum
8 hours ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing tech
fromMarTech
2 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromThe Drum
2 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
more#marketing
#qr-codes
Web design
fromThedrum
2 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
2 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
2 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
2 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Marketing
fromThedrum
1 day ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromThe Drum
7 hours ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Growth hacking
fromHubspot
4 minutes ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromVariety
20 hours ago

Ariana Madix, Warner Records' Dalia Ganz, LA28 CMO Alex Merchan, Qualcomm CMO Don McGuire and Patrick Ta Join Variety's Entertainment Marketing Summit

The 2026 Entertainment Marketing Summit will feature prominent speakers discussing brand building, marketing strategies, and the impact of technology on entertainment.
Online marketing
fromEntrepreneur
1 day ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
Social media marketing
fromDigiday
2 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Marketing
fromThedrum
1 day ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
fromThedrum
2 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Growth hacking
fromThe Drum
3 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#beauty-industry
Marketing
fromVogue
4 hours ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
1 day ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
Marketing
fromVogue
4 hours ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
1 day ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
more#beauty-industry
Marketing tech
fromExchangewire
12 hours ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
fromAdweek
1 week ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing tech
fromAdExchanger
9 hours ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing
fromThedrum
1 day ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Growth hacking
fromEntrepreneur
1 week ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Marketing tech
fromDigiday
9 hours ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
#retail-media
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
1 day ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
1 day ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromThedrum
8 hours ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
#cmo
Marketing
fromForbes
1 day ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing tech
fromMarTech
2 days ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
Marketing
fromForbes
1 day ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing tech
fromMarTech
2 days ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
more#cmo
#ai
Marketing tech
fromForbes
23 hours ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromAol
4 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromForbes
23 hours ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromAol
4 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
more#ai
Marketing
fromHer Campus
19 hours ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing tech
fromForbes
2 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing
fromDigiday
1 day ago

U.K. brands increase media spend despite economic stormclouds

U.K. advertisers plan to increase media budgets by over 7% in Q1 2026 despite economic concerns.
Marketing tech
fromExchangewire
1 day ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Marketing
fromMarTech
3 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromExchangewire
2 days ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Marketing tech
fromExchangewire
2 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromExchangewire
3 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing
fromDigiday
3 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing tech
fromExchangewire
2 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing
fromThedrum
3 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing tech
fromMarTech
2 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
fromFast Company
2 days ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
#branding
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Marketing
fromFortune
1 week ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
more#branding
Marketing
fromForbes
3 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromAdExchanger
3 days ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromAdExchanger
4 days ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing
fromFast Company
6 days ago

The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won't make anyone mad

Coca-Cola's recent campaign mirrors its iconic 1971 'Hilltop' ad, presenting an idealized America amidst current social and political tensions.
Marketing tech
fromForbes
1 week ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromTheZenParent
1 week ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
#experiential-marketing
Marketing
fromFast Company
2 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
more#experiential-marketing
Marketing
fromCreative Review
1 month ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
#augmented-reality
more#augmented-reality
Marketing
fromThe Drum
2 months ago

Why brand building is brain training for your customers

Balancing short-term performance marketing 'sugar hits' with long-term emotional brand building drives sustainable brand growth and increases share of mind.
Marketing
fromBusiness Matters
2 months ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
Marketing
fromThe Drum
2 months ago

How to sell the experience rather than the product

An exceptional, emotionally engaging brand experience—beyond product features and price—creates customer loyalty and keeps customers returning.
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