#channel-updates
#channel-updates

fromAndroid Authority

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

YouTube reduces push notifications for unengaged subscribers

YouTube will limit push notifications for inactive subscribers to reduce overwhelm and enhance engagement.

YouTube selects SiriusXM as exclusive audio ad rep

YouTube partners with SiriusXM Media for exclusive audio ad sales in the U.S.

YouTube expands access to AI likeness detection tools

YouTube expands likeness detection tools to help users identify and remove deepfakes and impersonations.

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.

Online marketing

fromTech Times

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.

fromAndroid Authority

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.

YouTube reduces push notifications for unengaged subscribers

YouTube will limit push notifications for inactive subscribers to reduce overwhelm and enhance engagement.

YouTube selects SiriusXM as exclusive audio ad rep

YouTube partners with SiriusXM Media for exclusive audio ad sales in the U.S.

YouTube expands access to AI likeness detection tools

YouTube expands likeness detection tools to help users identify and remove deepfakes and impersonations.

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.

Online marketing

fromTech Times

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.

more#youtube

fromWorld Economic Forum

5 hours ago

The Future of Media: A New Framework for Valuing Content

Media companies must adapt to digital consumption trends and innovate to enhance user experiences.

11 hours ago

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.

Growth hacking

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.

Privacy professionals

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.

#meta

fromEngadget

Threads introduces 'live chats' for following live events

Meta introduces live chats on Threads for real-time conversations about live events, enhancing community engagement.

Meta Accounts Center includes more apps and devices

Meta updates its Accounts Center to include Threads profiles and AI glasses accounts for easier management of all Meta-related products.

fromEngadget

Threads introduces 'live chats' for following live events

Meta introduces live chats on Threads for real-time conversations about live events, enhancing community engagement.

Meta Accounts Center includes more apps and devices

Meta updates its Accounts Center to include Threads profiles and AI glasses accounts for easier management of all Meta-related products.

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

Online marketing

fromHollywood Life

How To Find Your Audience for Content Marketing

Understanding your audience is essential for successful content marketing.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

more#content-marketing

EU data protection

22 hours ago

Digest: DSP Bedrock Platform Pilots Index Exchange's Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads

Index Exchange launches Index Cloud to enhance programmatic auctions, while CFA sues Meta for allowing scam ads, and Radiocentre opposes BBC advertising.

Film

fromGameSpot

fromThe Hollywood Reporter

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.

Television

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.

Vue

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.

Music production

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.

Cryptocurrency

N3on's calculated chaos: How a top livestreamer built his career

N3on, a top livestreamer, gained fame through viral moments and earns significant income from streaming and brand partnerships.

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

10 hours ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.

2 hours ago

Marketing tech

Programmatic Peacekeeping | AdExchanger

2 hours ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.

2 hours ago

Programmatic Peacekeeping | AdExchanger

Standards can simplify complex spaces, but choosing the right standard can lead to conflict within the industry.

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.

#instagram

Meta expands Instagram management APIs

Meta updates Instagram APIs to enhance third-party social media management capabilities, including partnership ads and new performance metrics.

fromwww.cbc.ca

Instagram is testing premium features. Will people pay? | CBC News

Instagram is testing a subscription service that offers enhanced features for a monthly fee.

Meta expands Instagram management APIs

Meta updates Instagram APIs to enhance third-party social media management capabilities, including partnership ads and new performance metrics.

fromwww.cbc.ca

Instagram is testing premium features. Will people pay? | CBC News

Instagram is testing a subscription service that offers enhanced features for a monthly fee.

more#instagram

X is shutting down Communities because of low usage and lots of spam | TechCrunch

X is shutting down its Communities feature due to low usage and high spam reports.

fromMashable

14 hours ago

X custom timelines: What users are saying

X has launched a new custom timeline feature for Premium subscribers, enhancing user experience with personalized feeds powered by Grok.

X is shutting down Communities because of low usage and lots of spam | TechCrunch

X is shutting down its Communities feature due to low usage and high spam reports.

fromMashable

14 hours ago

X custom timelines: What users are saying

X has launched a new custom timeline feature for Premium subscribers, enhancing user experience with personalized feeds powered by Grok.

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

#social-media

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

fromNieman Lab

Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

fromHer Campus

Social Media is a Democracy, and You're Voting Every Day

Redesigning social media feeds can enhance the quality of news received and foster diverse perspectives on current events.

fromNieman Lab

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

20 hours ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.

more#beehiiv

#linkedin

fromMarTech

16 hours ago

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.

fromInc

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.

fromMarTech

16 hours ago

LinkedIn's AI is changing how content gets distributed | MarTech

LinkedIn prioritizes saves over likes and comments, fundamentally changing how content reach is determined.

fromInc

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.

more#linkedin

fromEngadget

12 hours ago

X is shutting down its Communities feature

"Communities had a great vision, but they were used by less than 0.4% of users - yet contributed to 80% of spam reports, financial scams, and malware on X."

Online Community Development

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

20 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Marketing tech

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

20 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.

more#advertising

9 hours ago

Internal Paramount presentation reveals its 2026 streaming goals and how much viewership has grown

Paramount aims for significant growth in streaming services, targeting double-digit revenue increases and a merger with HBO Max.

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.

fromVogue

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.

fromThe Hollywood Reporter

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.

fromPoynter

Can journalists really make a living on Substack? - Poynter

Independent journalism on platforms like Substack is increasingly seen as a viable career option for journalists seeking alternatives to traditional media outlets.

fromVariety

11 hours ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.

more#customer-awareness

Why brands like The League are making the first move to take advantage of LinkedIn's creator appeal

The League launched a LinkedIn campaign targeting professionals to expand its marketing strategy beyond traditional platforms.

#tiktok

fromwww.marketingdive.com

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.

fromPR Daily

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

fromwww.marketingdive.com

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.

fromPR Daily

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.

X introduces topic-based Custom Timelines

X has launched Custom Timelines, allowing users to pin topic-based feeds to enhance engagement and break filter bubbles.

fromNeil Patel

Connected TV Advertising Explained

CTV advertising offers precise targeting and measurement, with streaming now dominating ad-supported TV viewing.

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

fromMarTech

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.

#threads

Threads is adding Live Chats to boost real-time engagement | TechCrunch

Threads is launching Live Chats for real-time conversations during events, starting with the NBA Playoffs.

5 days ago

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

Threads is adding Live Chats to boost real-time engagement | TechCrunch

Threads is launching Live Chats for real-time conversations during events, starting with the NBA Playoffs.

5 days ago

Threads will add Broadcast Channels-style feature called live chats

Threads is introducing live chats for real-time discussions, allowing users to follow creators and events without posting themselves.

Axios Media Trends

Microsoft is leveraging AI technology to enhance its market position and influence.

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.

#mrbeast

Media industry

MrBeast reveals his current entertainment obsession in his quest to level up his videos

fromObserver

6 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

Media industry

MrBeast reveals his current entertainment obsession in his quest to level up his videos

fromObserver

6 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.

fromAol

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromYahoo Finance

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromwww.benzinga.com

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.

fromAol

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

fromYahoo Finance

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.

more#netflix

#influencer-marketing

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.

more#influencer-marketing

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.

fromVariety

16 hours ago

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

OpenAI's TBPN is campaigning for an Emmy in the emerging media category with ads across Los Angeles.

fromFast Company

Bluesky set out to fix social media. Now it's running into familiar problems

Bluesky experienced rapid growth after Trump's 2024 win but now struggles with user retention and a sustainable business model.

Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP

Amazon DSP now integrates with Global's audio brands, enhancing advertisers' access to engaged audiences in the UK through programmatic capabilities.

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.

fromEntrepreneur

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

Social media marketing

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.

17 hours ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.

fromInc

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.

fromwww.marketingdive.com

4 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.

6 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.

2 weeks ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.