#youtube-filmmakers

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#youtube #social-media #content-creation #creator-economy #marketing #audience-engagement #advertising #tiktok
#mrbeast
Women in technology
fromVulture
13 hours ago

Accusations of a Toxic Workplace at MrBeast's Production Company

Red flags at Beast Industries were overlooked by Lorrayne Mavromatis due to excitement about working for MrBeast's popular YouTube channel.
Women in technology
fromVulture
13 hours ago

Accusations of a Toxic Workplace at MrBeast's Production Company

Red flags at Beast Industries were overlooked by Lorrayne Mavromatis due to excitement about working for MrBeast's popular YouTube channel.
more#mrbeast
#youtube-strategy
Vue
fromForbes
1 day ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
Growth hacking
fromInman
3 weeks ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
Vue
fromForbes
1 day ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
Growth hacking
fromInman
3 weeks ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
more#youtube-strategy
#youtube
fromTheWrap
1 day ago
Privacy technologies

YouTube Expands AI Likeness Detection Access to Celebs, Talent Agencies

fromTechCrunch
1 day ago
Privacy technologies

YouTube expands its AI likeness detection technology to celebrities | TechCrunch

Marketing tech
from9to5Google
3 hours ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Media industry
fromTheankler
2 hours ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Privacy technologies
fromTheWrap
1 day ago

YouTube Expands AI Likeness Detection Access to Celebs, Talent Agencies

YouTube's AI likeness detection tool is now available to Hollywood talent agencies and celebrities for privacy protection against deepfakes.
Privacy technologies
fromTechCrunch
1 day ago

YouTube expands its AI likeness detection technology to celebrities | TechCrunch

YouTube is expanding its likeness detection technology to protect individuals from unauthorized use of their AI-generated likeness.
more#youtube
#creator-economy
Social media marketing
fromDigiday
20 hours ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
1 day ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Social media marketing
fromDigiday
20 hours ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
1 day ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
more#creator-economy
Marketing
fromForbes
1 day ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Podcast
fromThe Hollywood Reporter
10 hours ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Film
fromInverse
3 hours ago

Markiplier's Horror Hit Might Shake Up Hollywood Again

YouTube filmmakers are successfully transitioning to feature films, exemplified by Markiplier's Iron Lung, which achieved significant box office success.
Television
fromThe Hollywood Reporter
2 days ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Parenting
fromwww.npr.org
9 hours ago

Family influencers make the lifestyle look good. But kids pay the price, new book says

Family influencer content often masks deeper dynamics and motivations behind seemingly innocent announcements.
Privacy professionals
fromDigiday
20 hours ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
Growth hacking
fromEntrepreneur
1 day ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Digital life
fromTech Times
16 hours ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
#apple
Apple
fromThe Hollywood Reporter
1 day ago

Tim Cook Turned Apple Into a Hollywood Power Player. Does the New CEO Feel the Same Way?

Apple, under Tim Cook, entered the entertainment industry with Apple TV+, emphasizing storytelling and creative partnerships.
Apple
fromwww.businessinsider.com
1 day ago

Apple's CEO change has analysts wondering about its future in Hollywood

John Ternus must decide the future of Apple TV amidst Apple's focus on hardware and core business strengths.
Apple
fromThe Hollywood Reporter
1 day ago

Tim Cook Turned Apple Into a Hollywood Power Player. Does the New CEO Feel the Same Way?

Apple, under Tim Cook, entered the entertainment industry with Apple TV+, emphasizing storytelling and creative partnerships.
Apple
fromwww.businessinsider.com
1 day ago

Apple's CEO change has analysts wondering about its future in Hollywood

John Ternus must decide the future of Apple TV amidst Apple's focus on hardware and core business strengths.
more#apple
Graphic design
fromEngadget
2 days ago

DaVinci Resolve 21 hands-on: A viable Lightroom alternative for casual users

DaVinci Resolve's new Photo page introduces powerful color grading tools for RAW images, challenging Adobe Lightroom's dominance in photo editing.
#filmmaking
Photography
fromwww.nytimes.com
5 days ago

How Technology Has Transformed Cinematography

The MiniDV camera revolutionized filmmaking by enhancing accessibility and enabling a raw visual language, leading to significant industry shifts.
Film
fromABC7 Los Angeles
1 week ago

Beyond breaking news: local reporter follows his passion for film making

Sean Au emphasizes the emotional connection movies create between characters and audiences, inspiring his journey as a filmmaker.
Photography
fromwww.nytimes.com
5 days ago

How Technology Has Transformed Cinematography

The MiniDV camera revolutionized filmmaking by enhancing accessibility and enabling a raw visual language, leading to significant industry shifts.
Film
fromABC7 Los Angeles
1 week ago

Beyond breaking news: local reporter follows his passion for film making

Sean Au emphasizes the emotional connection movies create between characters and audiences, inspiring his journey as a filmmaker.
more#filmmaking
Venture
fromTechCrunch
6 days ago

Runway CEO says AI could help Hollywood make 50 films instead of one $100M blockbuster | TechCrunch

AI can transform Hollywood by reallocating budgets to produce more films, increasing the chances of success.
Gadgets
fromEngadget
6 days ago

DJI Osmo Pocket 4 review: The only vlogging camera you'll ever need

DJI's Osmo Pocket 4 features an upgraded sensor, improved slow-motion capabilities, and new customizable controls, enhancing its performance for creators.
#linkedin
Social media marketing
fromInc
14 hours ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Social media marketing
fromInc
14 hours ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
more#linkedin
#ai
fromFast Company
9 hours ago
Marketing tech

When brands become actors

AI transforms brands from symbols into interactive actors that govern behavior.
Marketing tech
fromForbes
3 weeks ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Marketing tech
fromForbes
3 weeks ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
more#ai
Marketing
fromInc
15 hours ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
Television
fromwww.theguardian.com
15 hours ago

TikTok, an AI sitcom and clowns: how Hacks and The Comeback nail the humiliations of modern celebrity

Deborah Vance aims for a comeback at Madison Square Garden while navigating the challenges of fame and legacy in the final season of Hacks.
Independent films
fromInsideHook
3 days ago

Did an Unexpected Culprit Hurt Modern Filmmaking?

American cinema faces a paradox of thriving box office revenues while struggling with the decline of mid-budget films and the impact of YouTube.
#social-media
Media industry
fromTechCrunch
5 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
Digital life
fromForbes
2 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Media industry
fromTechCrunch
5 days ago

SaySo is a new short-form video app that aims to restore users' trust in news | TechCrunch

SaySo is a new app that curates news from vetted creators to combat misinformation and enhance user trust.
more#social-media
Social media marketing
fromVogue
20 hours ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Marketing tech
fromExchangewire
1 day ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
fromInc
1 day ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
#netflix
Media industry
fromYahoo Finance
12 hours ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAol
12 hours ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromwww.benzinga.com
5 hours ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromYahoo Finance
12 hours ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAol
12 hours ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromwww.benzinga.com
5 hours ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
more#netflix
Marketing tech
fromMarTech
11 hours ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
fromThe Drum
1 day ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
#influencer-marketing
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
more#influencer-marketing
Online marketing
fromSocial Media Examiner
2 weeks ago

AI Video Editing: Save Time and Create Better Videos : Social Media Examiner

AI video tools significantly reduce editing time and costs, enabling marketers to produce consistent, high-quality content efficiently.
Marketing tech
fromwww.marketingdive.com
3 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Media industry
fromwww.aljazeera.com
4 hours ago

Warner Bros and Paramount merger could reshape US media landscape

Concerns arise over media consolidation and partisan shifts with the Warner Bros-Paramount merger, facing regulatory scrutiny and potential political influence.
Marketing tech
fromDigiday
1 day ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Media industry
fromDigiday
9 hours ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
fromEntrepreneur
1 day ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
Graphic design
fromBusiness Matters
1 month ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
Social media marketing
fromInc
1 day ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
#video-marketing
fromThe Drum
2 months ago
Marketing

How to create video content your audience wants to see

Video advertising is underused despite smartphone and social-video dominance; advertisers must tailor mobile-friendly, attention-grabbing videos and measure ad performance.
more#video-marketing
Social media marketing
fromThe Village Voice
1 day ago

Sarthak Trikha Knows What Needs to Happen When a Viral Page Disappears Overnight - The Village Voice

Internet success can vanish quickly, highlighting the fragility of online presence and the importance of adaptability.
Media industry
fromwww.independent.co.uk
2 days ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Social media marketing
fromPR Daily
1 day ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing
fromAdExchanger
1 week ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Media industry
fromDigiday
20 hours ago

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

The Financial Times launches 'The Story of Money' to engage potential subscribers through a multi-platform vodcast and podcast strategy.
Social media marketing
fromLindsey Gamble
4 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Social media marketing
fromThedrum
5 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
fromSocial Media Examiner
2 months ago

Are YouTube's Latest Tools Ready for Businesses : Social Media Examiner

Having announced that over a million channels used YouTube's AI creation tools daily in December, the platform recently launched Ingredients to Video in Shorts and the YouTube Create app. YouTube Ingredients breaks down what's helping a video perform well-things like format, topics, and creative elements viewers respond to. It's designed to give creators practical guidance on what to keep, tweak, or test next so they can make videos that are more likely to get views and engagement.
Artificial intelligence
Media industry
fromMiami Herald
1 month ago

YouTube Just Hit Major Milestone That Has Hollywood Rattled

YouTube's $40.4 billion in 2025 advertising revenue surpasses combined ad revenue of Disney, NBCUniversal, Paramount, and Warner Bros. Discovery, establishing it as the world's largest media company.
#short-form-video
more#short-form-video
Media industry
fromTheStreet
1 month ago

YouTube just crushed Hollywood in a major milestone

YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
fromBusiness Insider
2 months ago

3 key factors that helped Dhar Mann build a YouTube juggernaut around wholesomeness

Dhar Mann's morality tales about Karens getting exposed, kids with disabilities finding acceptance, and the like have made him one of the internet's most popular creators. He also stands out in a mostly unscripted world for his focus on scripted content, including a recent micro-drama production deal with Fox. His videos, shot in a 125,000 square-foot Burbank production studio, regularly run 20 minutes or longer and get upward of a million views on YouTube.
Social media marketing
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